Wit & Craft Inc.

Run a Brand Review on any text on any page, against your Brand Lab™ positioning.

Brand Voice Engine helps Brand Lab™ members write on-brand, anywhere. Highlight text on any web page — your homepage in Squarespace, an email draft in Gmail, a proposal in Google Docs, a LinkedIn post, anything — and get a Brand Review scored against your positioning. The extension is the second client of the same scoring service the Brand Voice Engine web app uses. Same four-tier label, same scorecard, same editorial annotations. The unit of value is an on-brand touchpoint, anywhere it appears. How it works: - Select any text on any page - Right-click → "Review with Brand Voice Engine," or use the keyboard shortcut (⌘⇧B / Ctrl+Shift+B) - The side panel docks to the right with a headline score, inline annotations on phrases that drift, and a collapsible breakdown across differentiators, personality, tone words, and ICP - Save the review to your Library, or open it in the Co-writer to refine - Reviews you save feed your Brand Pulse — Voice now reflects your discipline across every surface, not just content you generate inside the app What this extension does NOT do: - It does not crawl pages, score ambient text, or surveil your browsing. It only reads selections you explicitly invoke it on. - It does not edit or rewrite text in the page. The Co-writer is the rewrite path. - It does not score-gate. You can save any review regardless of score. Brand Lab™ membership required. Sign in once, the extension remembers you. Revoke access anytime from your profile.