Ethical Holdings Limited

Bookmark manager that makes you smart(er)

Elegant new tab browser extension that makes you smart(er) and lets you save and manage your bookmarks easily. Super-fast search included. A Cognitive Bias, Mental Model or Dark Pattern explained every time you open a new tab to help improve your decision-making process. Cognitive Biases Based on the Cognitive Bias Codex print from DesignHacks. We researched and added definitions for each bias. Mental Models A curated list of over 300 mental models from various books and sources to help you make better decisions. Dark Patterns Based on 'Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites'. An ever-growing list of patterns designed to make you buy stuff. The goal of this extension is to enable you to develop your critical thinking skills; you should be able to identify more biases in yourself and maybe even learn how to correct them.