Baymard Institute ApS

Analyze your site against Baymard's research-backed UX best practices. Identify critical usability issues that hurt conversions.

Design experiences that actually convert. Analyze your site against Baymard's research-backed UX best practices. Scan your live or staging site and identify critical usability issues that hurt conversions and user experiences. With the UX-Ray Chrome extension you can: Identify the most impactful UX changes for your site or designs. Get a list of UX insights prioritized by conversion impact. Secure faster designs approvals and shorten feedback loops by linking objective UX research for every design decision. Get inspired by designs that actually convert. Conduct quick competitor analysis by scanning competitor sites to see what they do well and where they fall short. How to use: 1. Once installed, navigate to any URL you want, including a staging site, URL-based prototype, or live page, to analyze UX. 2. Click the UX-Ray icon to open the panel and start a scan. UX-Ray scans the page in your active browser tab. Navigate to each page you want to analyze and run a new scan. 3. Browse the prioritized list of UX insights. 4. Navigate to competitor sites and scan them. About Baymard Institute: The trusted authority in ecommerce UX. Baymard brings 15 years of experience in ecommerce UX, conducting over 200K+ hours of large-scale user research across 35+ ecommerce industries. Baymard provides actionable, ready made UX best practice research to help designers make UX decisions that actually improve user experiences and conversions.