You Are The Product

Shows live which companies follow you while you browse, what they learn and who buys your attention.

If you are not paying, you are the product. This extension shows what happens in the background while you read the news or look for a recipe. • How many companies watch on the page, and how many arrive only after you click "Accept" • Who learns which page you read, and who gives you an ID to recognise you • "Sold.": how many bidders your visit is offered to in ad auctions • The same ID sent to several companies • Your consent in plain words: how many companies you agreed to and who claims "legitimate interest" • What ad pixels report about you: products, prices, search terms • Email addresses taken from forms before you press Submit • Cookie banner check: tracking before your choice and after “Reject” • Session replay: watch your own mouse movements the way the recording service sees them • Fingerprinting, with what it reads about you, and trackers disguised as part of the site • How far a company reaches: share of the 10,000 most visited websites it is on • Where your data goes: server countries, and which companies send it outside the EU • Registered data brokers among the companies watching • What a company could learn about you in a week: health, job, news and other sites you visited • Accept vs Reject: how many companies tracked you after each answer • Tracking codes in links (fbclid, gclid, utm_…), with "copy clean link" • How long cookies are meant to recognise you ("until 2029") • A graph of all sites and companies, also as an image and in presentation mode for classes and talks The extension blocks nothing and sends nothing away: all data stays in your browser.