Google Ads Match Type Helper™

Mass update the match type before adding keywords in Google Ads and Microsoft Ads.

Bulk-update match types on the keywords you add in Google Ads and Microsoft Ads (Bing Ads). Google increasingly defaults new keywords to Broad match, whether you're adding new keywords, promoting matched search terms, or applying negatives. This slows down workflow and increases the chance of syntax errors. Microsoft Ads often defaults to Phrase match and has a cumbersome, multi-step selector to change the keyword match type. This extension brings back the bulk match type selector — and works across Google Ads and Microsoft Ads. Follow these 4 steps: → Install our Match Type Helper Chrome extension. → Review matched search terms in Google Ads or Microsoft Ads. → Choose your desired match type: exact, phrase, or broad. → Bulk change match types for all matched terms before adding. ░░░ Supported Screens (Google Ads + Microsoft Ads): ░░░ Google Ads ⦾ Adding Keywords from Insights and reports → Search terms ⦾ Adding Negative Keywords from Insights and reports → Search terms ⦾ Adding search keywords from Campaigns → Ad Groups ⦾ Adding Negative keywords from Campaigns → Ad Groups Microsoft Ads (updated for the new Microsoft Advertising interface) ⦾ Adding Keywords from Keywords → Search terms → Add as keywords ⦾ Adding Negative Keywords from Keywords → Search terms → Add as negative keywords ⦾ Adding Keywords from Keywords → New keyword ⦾ Adding Negative Keywords from Keywords → Negative keywords → New negative keywords (Microsoft doesn't offer broad match for negative keywords, so those screens show Phrase and Exact.) ░░░ Details: ░░░ Previously, Google Ads let you choose whether a new keyword should be "Exact," "Phrase," or "Broad" match directly when adding it from the matched search terms. Now, Google automatically sets new keywords as "Broad" match, and if you want "Exact" or "Phrase" match, you have to add extra symbols manually each time, which can be time-consuming and error-prone. Our Google Ads extension addresses this issue. It allows you to: → Choose the match type for each keyword individually when adding matched search terms. → Change the match type for all matched terms in bulk before adding them. This makes the process faster and reduces the likelihood of mistakes. Our extension works on your device and does not send your data to external servers or third parties. ░░░ Change Log: ░░░ v1.0.18 • Major: Updated for Microsoft Advertising's redesigned interface. The helper appears again when adding keywords from Search terms and from Keywords → New keyword • Major: Microsoft Ads negative keywords: set match types in bulk when adding negatives from Search terms and from Keywords → Negative keywords • Microsoft Ads: set every keyword in the "Add as keywords" panel to Broad, Phrase or Exact in one click, with a count of how many were updated • Fixed a trailing comma creating an empty keyword, and keywords containing inch marks (e.g. 24" monitor) being merged together • Lighter: runs only on the keyword pages it supports and no longer asks for access to your browser tabs v1.0.15 • Major: Extended match type helper functionality to Microsoft Ads (Bing Ads) v1.0.13 • Minor bug fix to address multiple " and [ syntax which could occur v1.0.12 • Extension name change to better represent the broader capabilities recently added • Adjustments to improve activation of extension under different conditions v1.0.11 • Minor UI fixes • Changed extension activation method to address issue reported by some users v1.0.10 • Extended match type switcher from "matched terms" screens to core "add keyword/negative keyword" screens to enable quick match type switching everywhere • Revised UI with buttons for improved UX • Added links to Privacy Policy, Support Center, Reviews and Social Sharing v1.0.6 • First release