Protect My Choices

Helps preserve your options for interest-based ads from companies in the AdChoices self-regulatory program.

➣ OVERVIEW: This extension is offered through the Digital Advertising Alliance (DAA) AdChoices Self-Regulatory Program which provides consumers with transparency and consumer controls regarding data collection and use online for interest-based advertising. Among these controls is WebChoices, which works in tandem with this Protect My Choices (PMC) extension. The PMC extension helps to preserve the choices you make through the WebChoices consumer choice tool to limit the collection and use of data for interest-based advertising. WebChoices uses a cookie to record certain choices, and PMC helps prevent it from accidental deletion. PMC also stores your choices through the browser-based AdChoices Signal, allowing participating companies that support the signal to recognize your preferences without relying solely on third-party cookies. ➣ FEATURES: • Preserve your WebChoices preferences -- choices made through WebChoices will be protected from accidental deletion. • Make choices for interest-based advertising -- your preferences will be securely stored in your browser on your device so participating companies can recognize your choices as you visit websites. • Review your choices -- you may reinspect your previous selections using the extension. • Make Universal Ad Preferences -- residents of select U.S. states may be able to set universal ad preferences using the extension. ➣ SOME THINGS YOU SHOULD KNOW: • The Protect My Choices extension is a data privacy control tool. It will not block or stop ads. It will request that participating companies do not collect or use data for interest-based ads. • This extension and your choices and preferences apply only in the specific browser in which they were set or installed, so you should separately download the extension to set your preferences for other devices you may use (Versions of Protect My Choices are also available in Safari, Edge and Firefox at this time.) • The DAA program requires participating companies to clearly inform consumers about their data collection practices and to enable consumers to exercise control for interest-based ads. The DAA’s choice tools (WebChoices, Protect My Choices, YourAdChoices Token Tool, and AppChoices) serve as central elements of the program by offering consumers transparency around companies engaged in interest-based advertising and the ability to exercise choice from participating companies through a consistent, simple user experience. • As more companies join WebChoicest, your ability to express choices regarding these companies will be added to the Protect My Choices browser extensions. We suggest you pin the extension to your browser. Support for new features and companies will change over time as more companies adopt technology for responding to non-cookie-based choices and preferences. Please visit the Protect My Choices Extension periodically to review your choices or to update your choices to include new participating companies. • Installing the PMC without expressing your choices through DAA tools WebChoices will not transmit or make those choices or preferences available to companies. Deleting, uninstalling or not updating the PMC may result in your requests not being readable. If you are updating from PMC 1.0 to PMC 2.0+, your prior selections will be automatically imported. • The Protect My Choices extension applies to the choices and preferences made through the WebChoices tool for interest-based advertising and other applicable uses of data by DAA participating companies. Once you install the extension, you will still receive other types of online advertising from participating companies, and the websites you visit may still collect information for other purposes. • WebChoices uses a short-duration first-party cookie (a cookie set by the website you are visiting) to allow the PMC to read and store your requests. Thus, first-party cookies must be supported by your browser for the PMC to read any choices or preferences made using our tools. First-party cookies are standard for all major browsers, unless you have customized your settings. The first-party cookie expires within seven days, so please install the PMC as soon as possible. • The use of these browser extensions is governed by the Terms of Use and their individual licenses. • Currently, PMC is available as an extension for browsers in these geographies: Argentina, Canada, United States