MC Lens

Productivity tools for Salesforce Marketing Cloud admins and marketers

Tired of clicking through endless SFMC menus just to find a Data Extension, check a subscriber, or figure out why an automation failed? MC Lens puts powerful productivity tools and built-in AI right inside your Marketing Cloud tabs. Everything below is free, including the AI. The productivity tools work with your existing SFMC session the moment you install: nothing to configure. The AI features just need a one-time secure connection to your SFMC account so MC Lens can read your account data on your behalf. No sign-up form, no credit card. Instant features (work with your existing SFMC session, zero setup): • Command Palette (Ctrl+Shift+K): Fuzzy search across DEs, Journeys, Automations, Lists, and Automation Studio activities. Pin bookmarks, copy keys/IDs, view DE field schemas inline, check row counts, and see folder paths without leaving the page. • Subscriber Lookup (Ctrl+Shift+L): Full subscriber profile by email or key. List memberships, recent sends, bounces (Hard/Soft/Block), clicks, and activity timeline in one view. • Cross-BU Subscriber Search: Find a subscriber across all your business units in one click. See which BUs they exist in, per-BU creation date, and an enterprise-wide status badge. • Dependency Mapper: See which queries, automations, and journeys reference a Data Extension before you modify or delete it. No more clicking through each one to find what's connected. • Error Log (Ctrl+Shift+E): Bounces, delivery failures, job failures, triggered send errors, and import errors in one dashboard with summary cards and filter tabs. • Send Performance: Sortable send metrics with color-coded thresholds, per-link click drill-down, triggered sends tab, and CSV export. • Automation Health Monitor: Status overview with run history drill-down and desktop notifications when automations enter an error state. • Engagement Hub: Unsubscribes, complaints, forwards, and forward opt-ins with date-range filters and trend spotting. • Admin Dashboard: Account governance for business units, users, roles, sender profiles, and triggered send definitions in sortable, expandable tables. • DE Inspector: Contextual side panel in Contact Builder showing data freshness, query dependencies, automation references, and journey entry sources for any DE. • Query Studio Enhancements: A full productivity overlay on SFMC's native Query Studio, with persistent query tabs, a Data View Explorer for all system data views, a Query Library of curated templates, an in-house SQL formatter, dark mode, Ctrl+Enter to run, a Data Extensions search popover, and a Recent Queries history panel. • Email Health: Open any email in Content Builder for an instant health report covering size, link and image counts, spam triggers, alt-text audit, and CAN-SPAM check. AI features (also free - connect your SFMC account once to turn them on): • AI Chat: Ask your account anything in plain English. "What automations errored last night?" or "Show me bounces over 5% in the last 7 days." Answers come back as clean data cards, across every business unit. Write actions (update a subject line, mark a subscriber's status, draft an email) always require explicit confirmation. • AI Subject Scorer: Get an AI score, verdict, and alternatives for both subject line and preheader. Apply the suggested copy to the email in SFMC with one click. • AI Email Editor: Edit any email in plain English. Type "make the button red" and preview the before and after side by side before applying. • Query Studio AI: Explain & Optimize any SQL you write, or chat with AI about your queries with full context. • Cloud-synced Saved Queries: Star any tab to save it to the cloud, scoped to the current BU or visible across all your orgs. Your saved queries follow you across browsers and machines. Connecting takes about five minutes, once: You connect through a standard SFMC Installed Package - the same mechanism SFMC admins already use for any API integration, created in your own account under Setup. The MC Lens popup walks you through it step by step: create the package, paste its credentials, approve one Salesforce login. That's it - the connection stays fresh automatically, covers your child Business Units, and works across every browser you use. You stay in full control of your tenant: the package lives in YOUR account with only the permissions you granted, MC Lens never sees your password, and you can revoke access from SFMC Setup at any time. For a detailed walkthrough of every feature, read the full guide: https://medium.com/@thrishulpola999/how-to-supercharge-your-sfmc-workflow-with-mc-lens-2b884c9b67a4 Why MC Lens? Built for the people who live inside Marketing Cloud every day: admins, email marketers, and campaign managers who need answers fast. The instant features run locally in your browser using your existing session. The AI features connect to your SFMC account via a secure OAuth Installed Package, so you stay in full control of your tenant. Your data, handled carefully: • The instant features run entirely in your browser against SFMC. Your session token never leaves your device. • AI features send selected email content (subject, preheader, HTML) and SFMC metadata (such as automation names, data-extension schemas, and send metrics) to our backend and AI providers (OpenRouter, which routes to OpenAI and Anthropic) to generate suggestions. • Row-level subscriber data is never sent to AI. Privacy: https://mc-lens.vercel.app/privacy MC Lens is not affiliated with or endorsed by Salesforce, Inc. Salesforce and Marketing Cloud are trademarks of Salesforce, Inc