WearWild

A pixel-art companion, based on a real threatened species, who keeps you company on fashion sites and asks before you buy.

WearWild is a small wild friend who shops with you. Pick a companion from six real threatened species, name it, and it rides along on fashion sites. When you look at a T-shirt it says hello. When something goes into your bag it keeps count, reads the printed fibre on the label, and offers to find the same thing second-hand first. Add a third top like the other two and it gently asks whether this one adds anything. Look at leather, fur or feathers and a witness arrives: an animal the trade helped finish, with one true line of its story and a question, never a lecture. What you can set • A monthly goal, in your currency: money you would rather keep. • How chatty it is (quiet, normal, chatty), which corner it sits in, second-hand search on or off, reduced motion, a sleep-on-it reminder, and mute. • A pledge: a share of what you keep, noted for the conservation organisation you choose. WearWild never moves money. • Friends: coming soon. The section is there, switched off for now. What it shows • A fibre strip for the item, your bag or your month: a description of the fibres, not a score. No fibre is ranked. • Every animal's conservation status and sourced facts, with links to the sources. What it never does • It never blocks a purchase and never shames you. • It never charges you and never donates on your behalf. • It has no account, no server and no analytics. It makes no network requests of its own; everything runs in your browser. A WearWild adoption is a virtual one, inside the extension. Made by Group 1, Inventing Futures, University of Sydney.