Veggie Goggles

Makes vegetarian options more appealing

This extension is inspired by the Better Buying Lab's case study on changing the naming convention of vegetarian meals at restaurants. Panera Bread changed the name of one of it's dishes from “Low Fat Vegetarian Black Bean Soup” to "Cuban Black Bean Soup," and sales increased by 13%. Veggie Goggles let's you substitute any word for "vegetarian." Does "Awesome Mexican Fajitas" make you think or feel differently than "Vegetarian Mexican Fajitas." Try Veggie Goggles and see if you find yourself thinking about vegetarian dishes in a new light. Case study: https://www.wri.org/blog/2019/02/qa-how-cuban-name-change-boosted-paneras-soup-sales