UTM Builder for Google Analytics | LinkTag

Professional UTM campaign parameter builder for modern marketing teams. Create, manage, and track marketing URLs with ease.

LinkTag is a professional UTM campaign parameter builder designed for modern marketing teams, solo marketers, and anyone who needs clean, consistent tracking URLs for Google Analytics. Build UTM-tagged URLs in seconds from any browser tab, manage reusable presets, shorten links with Bitly, generate QR codes, and keep a searchable history of every URL you create — all from a single extension. FAST UTM URL BUILDING Open the popup from any page and LinkTag is ready to work. It automatically detects the URL of the tab you are on and fills it in as the base URL, saving you the step of copying and pasting. Enter your campaign source, medium, name, term, and content using the standard Google Analytics UTM parameters. LinkTag also supports the newer GA4 parameters: Creative Format, Source Platform, and Marketing Tactic. Once your parameters are filled in, the final URL is generated instantly. Copy it to your clipboard with one click and get back to work. PRESET MANAGER Stop retyping the same campaign parameters over and over. LinkTag lets you save any combination of UTM values as a named preset. Running a recurring Facebook CPC campaign? Save it once, load it with a click every time. The Preset Manager in the options page gives you a full table view of all your saved presets with the ability to search, edit, and delete. You can create as many presets as you need and organize them by campaign, channel, or client. IMPORT AND EXPORT PRESETS Share your UTM naming conventions across your entire team. Export all of your presets as a JSON file or CSV file and send it to a colleague. Import a preset file to instantly load a full set of campaign configurations into your extension. This makes onboarding new team members simple and ensures everyone is using the same source, medium, and campaign naming standards. BULK URL BUILDER Need to tag multiple URLs at once? The Bulk URL Builder lets you paste a list of base URLs and apply the same UTM parameters to all of them in a single operation. This is especially useful for email campaigns, multi-page landing page tests, or any workflow where you need consistent tracking across a batch of links. BITLY LINK SHORTENING Long UTM URLs can look messy in emails, social posts, and ads. LinkTag integrates directly with the Bitly API so you can shorten your tagged URLs without leaving the extension. Connect your Bitly account by entering your API token in the settings, and LinkTag will shorten URLs on demand or automatically after building them if you enable the auto-shorten option. Test your connection directly from the settings page to make sure everything is working. QR CODE GENERATION Generate a QR code for any UTM-tagged URL with a single click. LinkTag opens the QR code in a new tab so you can save it or share it immediately. This is ideal for print campaigns, in-store promotions, event marketing materials, or any situation where you need to bridge offline and online tracking. RIGHT-CLICK CONTEXT MENU LinkTag adds three useful options to your browser's right-click menu. Right-click on any page to quickly build a UTM URL for the current page URL. Right-click on any link to build a UTM URL for that specific link. Or highlight any text on a page and right-click to use the selected text as your campaign name. Each of these actions opens the options page with the relevant field pre-filled, letting you finish building the URL in seconds. LINK HISTORY Every URL you build is automatically saved to your link history. The History tab in the options page shows a searchable, chronological list of every UTM URL you have created, along with the parameters you used, the preset name if one was applied, and the date it was created. Search across URLs, domains, sources, campaigns, or any other field to find a link you built days or weeks ago. Delete individual entries or clear your entire history when needed. ANALYTICS DASHBOARD LinkTag tracks your usage so you can see how your team is using the tool. The Analytics tab shows key metrics including total URLs built, URLs copied, QR codes generated, Bitly links shortened, presets created, presets used, and bulk builds completed. A health status check gives you a quick overview of your extension's storage and configuration. You can export your full analytics data as a JSON file or reset the counters at any time. KEYBOARD SHORTCUTS Power users can control LinkTag entirely from the keyboard. The extension supports shortcuts for opening the popup, building the URL, copying the generated link, saving parameters as a preset, exporting presets, clearing all fields, showing link history, and displaying the shortcut help screen. The default shortcut to open the extension is Ctrl+Shift+U, and you can customize it in Chrome's extension shortcut settings. GROUPS AND WORKSPACES Organize your presets and campaigns into groups and workspaces to keep things tidy as your library grows. This feature is designed for teams managing multiple clients or brands who need clear separation between different sets of campaign parameters. DARK MODE AND THEMING LinkTag supports both light and dark themes. Switch between them in the settings page to match your preference or your system appearance. The entire interface, including the popup, options page, and all modals, respects your chosen theme. SETTINGS AND PREFERENCES Customize LinkTag to fit your workflow. Toggle auto-fill of the current tab URL on or off. Enable or disable browser notifications for backup reminders. Turn automatic Bitly shortening on or off. All preferences sync across your browser sessions using Chrome's sync storage. BACKUP REMINDERS LinkTag can remind you to back up your presets on a regular schedule. Enable backup reminders in the settings, and the extension will send you a browser notification when it is time to export your data. This ensures you never lose your carefully built preset library. SUPPORT AND FAQ The built-in Support and FAQ section answers common questions about how to use the extension, how to set up Bitly integration, and how to export and share presets with your team. If you need further help, you can reach the support team directly from within the extension. PRIVACY AND LOCAL STORAGE All of your data, including presets, history, analytics, and settings, is stored locally in your browser using Chrome's built-in storage API. LinkTag does not require you to create an account or log in. Your data stays on your device and syncs only through Chrome's own sync mechanism if you are signed into Chrome. The only external connections are to the Bitly API when you choose to shorten a link and to the LinkTag server for anonymous install and update tracking. BUILT FOR GOOGLE ANALYTICS LinkTag supports all five standard UTM parameters recognized by Google Analytics: utm_source, utm_medium, utm_campaign, utm_term, and utm_content. It also supports the three newer GA4 parameters: utm_creative_format, utm_source_platform, and utm_marketing_tactic. Whether you are running Universal Analytics, GA4, or both, LinkTag generates URLs that work seamlessly with your analytics setup. WHO IS LINKTAG FOR Performance marketers who build dozens of tracked URLs every week. Media buyers who need consistent UTM conventions across Facebook, Google, TikTok, and other platforms. Email marketers who tag every link in every newsletter. Marketing managers who want to enforce naming standards across their team. Agencies managing multiple clients who need organized preset libraries. Growth teams who rely on clean attribution data to make decisions. Freelancers who want a fast, professional tool that just works. GETTING STARTED Install LinkTag, click the extension icon on any page, and start building UTM URLs immediately. Save your first preset, explore the options page to set up Bitly integration, and let LinkTag keep a history of every link you build. No account needed, no setup required, no learning curve.