TrueToned

AI-powered personal color analysis that helps you discover clothing colors personalized to your unique color profile.

TrueToned is an AI-powered personal color shopping assistant designed to help you discover clothing colors that complement your unique color profile. Start by completing a personalized color analysis using your photo and a short questionnaire. TrueToned evaluates characteristics such as undertone, contrast, and coloring to create your personal seasonal color profile and palette. Once your profile is created, TrueToned brings personalized color guidance directly into your online shopping experience on supported fashion retailers. With TrueToned, you can: • Discover your personalized seasonal color profile • Explore colors recommended for your unique coloring • See personalized color matches while browsing supported retailers • Use View Match to understand how a product color fits your profile • Get personalized insights explaining why a color may work for you • Use Show My Colors to focus your shopping experience on relevant colors • Access your personal color palette whenever you need it TrueToned works across a growing selection of popular fashion retailers, allowing you to see personalized colour recommendations while you shop. Visit TrueToned's website for the current list of supported retailers and compatibility information. Retailer compatibility may vary by page or region as retailer websites change, and additional retailers will continue to be added. We're continuously expanding retailer compatibility as TrueToned grows, available for both women and men. Privacy-first by design TrueToned is designed with user privacy in mind. Personal color analysis is used to provide the service and improve your personalized shopping experience. TrueToned does not sell your personal information. TrueToned is designed to make online fashion discovery more personal, intuitive, and confident—helping you spend less time wondering which colors to choose and more time discovering pieces that feel right for you. TrueToned is currently available free during Early Access. Visit truetoned.co to learn more.