TrueToned

Discover clothing colours that complement your personal colour palette while shopping online with TrueToned.

TrueToned is an AI-powered personal color shopping assistant that helps you discover clothing colors that complement your unique coloring. Start with a personalized color analysis using your photo and a short questionnaire. TrueToned evaluates characteristics such as undertone, contrast, and natural coloring to identify your seasonal color profile within a 12-season color analysis system. Once your profile is created, TrueToned brings personalized color guidance directly into your online shopping experience across supported fashion retailers. With TrueToned, you can: • Discover your personalized seasonal color profile • Explore colors recommended for your unique coloring • See personalized color matches while browsing supported retailers • Use View Match to understand how a product color fits your profile • Get personalized insights explaining why a color may work for you • Use Show My Colors to focus on colors suited to your palette • Access your personal color palette whenever you need it One color identity. Every store. TrueToned supports a growing selection of fashion retailers, with personalized color recommendations for both women's and men's fashion. Retailer compatibility may vary by website, page, or region as retailer websites change. Visit truetoned.co for current compatibility information. Your TrueToned account, across platforms TrueToned is also available on iOS. Use the same TrueToned account across the iOS app and Chrome extension to access your color profile and eligible subscription benefits. Privacy-first by design TrueToned is designed with user privacy in mind. Personal color analysis is used to provide personalized color guidance and improve your shopping experience. TrueToned does not sell your personal information. TrueToned makes online fashion discovery more personal, intuitive, and confident—helping you spend less time wondering which colors to choose and more time discovering pieces that feel right for you. TrueToned is currently available free during Early Access. Learn more at truetoned.co.