TrueCost — Think Before You Buy

Understand the real impact of a purchase before you buy.

TrueCost helps you understand what a purchase really costs before you check out. Open TrueCost on a product page to detect the product and price, or enter a purchase manually. TrueCost translates the price into working time, compares it with your available monthly capacity, estimates cost per use and future value, and produces a transparent TrueScore to support a calmer decision. You can place a purchase in a cooling-off queue and return later to record whether you bought it or skipped it. Your decision history and Money Kept total stay in your Chrome profile. Included in Free: - Unlimited purchase calculations - Product and price detection after you invoke the extension - TrueScore with an explainable result - Buy/Skip decision history and Money Kept - Up to five waiting purchases at a time - Profile editing and local data deletion TrueCost PRO includes everything in Free and removes the five-item limit on waiting purchases. PRO is available as an optional monthly or yearly subscription. Payment is handled by Lemon Squeezy; TrueCost never receives or stores card details. Privacy by design: Financial inputs, analyzed products, browsing URLs, decision history, and Money Kept remain in the user’s Chrome profile. TrueCost has no advertising or behavioral tracking. For optional PRO activation, license information is sent directly to Lemon Squeezy over HTTPS for verification. TrueCost provides decision-support estimates, not financial advice, and never places or blocks purchases.