Support Ukraine

Shop your values and help restore what the war has destroyed

Our vision is to create a new shopping experience by offering a comprehensive plugin that harmonizes purchasing with consumers' values and creates a positive impact on individuals and society. It will be a web platform for nonprofit organizations, allowing them to efficiently manage their members, define values, and encourage ethical shopping. The plugin will offer features such as values scoring and pricing information to assist users in making informed purchase decisions that are aligned with their values. Collaboration with brands will ensure accurate and transparent values representation and building trust. The idea stems from the assumption that people and nonprofits need a practical tool to guide their ethical purchasing decisions. This tool is designed to empower both individual users and nonprofit organizations, allowing them to align their purchasing decisions with their values. Nonprofits benefit from member engagement and an opportunity to expand their membership base, promoting ethical shopping choices. For individual users, the key focus is on offering a user-friendly browser extension that seamlessly integrates with their shopping experience, delivering value`s scores and pricing information to aid their ethical shopping choices.