SPRAT App

Smart Performance Ranking and Thresholds - conditional colours for any column in Meta Ads Manager, including your saved views.

SPRAT colours the numbers in Meta Ads Manager by rules you set, so the waste, the winners and the trends stand out the moment you open a view. Ads Manager shows thousands of numbers a day - campaigns, ad sets and ads across every column - and they all look the same. SPRAT paints them the way a spreadsheet's conditional formatting would, on any column in any saved view, custom metrics and attribution windows included. • THRESHOLDS - "ROAS at 3 or more is green, under 1.5 is red". Any column, any number of rules. • COLOUR SCALES - grade a column against its own average, so an expensive cost per purchase reads as how expensive at a glance. • RULE SETS BY NAMING CONVENTION - give a set a token like TOF or BOF and it applies to every campaign with that token in its name, and to its ad sets and ads as you click in. Prospecting and retargeting are judged by their own targets. • PROFILES - swap every threshold at once for the season: BAU, Sale, Black Friday. • NOTES - right-click any campaign, ad set or ad to pin an icon and a line: scale it, pause it, watch it. • SYNC - rules, profiles and notes follow your Chrome profile to every computer you sign in to. Your ad data never leaves your browser. SPRAT reads the table on your screen and colours it - it never changes anything in your account and never sends your campaigns, spend or results anywhere. SPRAT is free. You need a licence key from spratapp.com - enter your email and it's on screen straight away. One key covers 3 browser installations. Not affiliated with or endorsed by Meta Platforms, Inc. Meta and Ads Manager are trademarks of Meta Platforms, Inc.