Sifted Lens

For the conscious consumer. See what's really in your products.

Ever feel overwhelmed by long, complex ingredient lists while shopping for cleaning supplies, cosmetics, or home goods? Sifted Lens takes the guesswork out of your shopping cart. As you browse retail sites like Target, Sephora, Home Depot and more, our assistant analyzes ingredient labels to give you clear, easy-to-understand health safety insights in real-time. Key Features: - Instant Ingredient Audits: Automatically scans ingredient lists on product pages and provides a safety score from 1 to 10. - Context-Aware Ratings: Our smart system knows the difference between a concentrated industrial chemical and a gentle, plant-derived stabilizer. - Eco-Friendly Insights: Learn which products are biodegradable and which contribute to microplastic pollution. - Empowering Explanations: No more scary jargon. We explain what ingredients do and why they are rated the way they are, helping you make the best choice for your home. - Privacy First: We analyze products, not you. Your browsing data stays private and secure. How it Works: 1. Add the Sifted Lens extension to Chrome 2. Shop on your retail sites as usual 3. Look for the Sifted Lens icon at the bottom of the page for an instant safety breakdown!