SHADE: Stylishly Sustainable

One word: AMAZING. On the suggestion of my young sister, I normally buy stuff on Shein because they are cheap. But I'm shocked to see how bad they are for the environment. Never again. Seriously, I'm gonna share this extension with her and her friends. In Italy, we care a lot about product transparency and origins; with fashion, you don't even think about it. I was surprised that I could find a real alternative to a pair of trousers I like. So, I ended up buying them on Afends. Same shape a... Show more

Really cool extension. It makes it so much easier to make sustainable purchases. This is a must-have extension for your browser. Highly recommend it!

Really cool tool and basically what anyone doing online shopping needs in order to know what they are buying into! SHADE really helps to know when a brand is just green washing and when they are actually up for some sustainable practices, and ON TOP OF THAT the magic wand tool which helps to find alternative products in the same style but in a higher sustainable rating is a musthave! really helps cut down the time of additional research after finding a look you actually like. Really recom... Show more

Trustworthy because they use solid data to back their ratings and really nice with the drag&drop function that shows me cool alternatives. Makes me discover loads of new sustainable brands that I didn't know. Love it!

Such an amazing tool - I would 10/10 recommend this extension! In the past five years I have wanted to shop more responsibly but felt like it was a time consuming task. I was also having a difficult time finding my style in the popular sustainable brands. SHADE has really helped introduce me to so many new brands and a new way of shopping.

Shade is the best plug-in I used in ages! I was always such a massive fan of Diesel Jeans, until I learnt about their unsustainable practices. Shade found me the perfect match to switch to an amazing sustainable alternative with Goodsociety. Got 3 pairs now and they were the perfect fit for me and exactly what I was looking for in a brand. Such a crazy cool plug-in!

This plugin is amazingly designed and my shopping behaviour has changed drastically because the following reasons: 1. It is automatic. Over the years, I have tried many different ways to nudge changes in my shopping behaviour but they all ultimately failed. I believe it was because the previous attempts did not truly embed in my shopping behaviour. SHADE automatically popping up every time I go on a shopping site has made this nudge so natural and embedded in my browsing behaviour which I be... Show more

I was trying to search for a blazer using sustainable material and I would say that SHADE chrome extension is very genius to give me so many options. Thanks to the brains behind this easy to download app for championing environmental care. Will definitely recommend SHADE to my friends for an effortless eco-conscious and ethical fashion shopping experience!

Easy to use extension that makes sustainable shopping fun and accessible! Would recommend to anyone wanting to shop more consciously but doesn't know how - SHADE does all the hard work for you!

Great extension that helps me find sustainable fashion! Very easy to download and use. 10/10 would use all the time. Hella good.