SEO Roger

Free on-page SEO audit, Core Web Vitals, links and schema. With an account: backlinks, keywords, rank checks and AI visibility.

SEO Roger opens a panel beside the page you are viewing and checks it for the problems that hold pages back in search: titles and descriptions, headings, images, links, structured data, indexing and loading speed. The page checks are free and need no account. Connect a free account for research tools that run on credits, and on a paid plan see authority figures under each Google result. Whether you audit client sites, check a page before it goes live, or tune your own content, the panel gives you a full check of the page in seconds, and deeper research when you need it. ★ Tools marked ⚡ need a connected account and spend credits from the same balance as your web dashboard. A new account includes one-time credits once its email address is verified, and most tools show their cost before you run them. ───────────────────────────────────── 🆕 NEW IN 1.3.6 ───────────────────────────────────── • Ask before sending - Opening the panel sends nothing to SEO Roger or any other service, except that once you have connected an account, it reloads that account's plan and credits from SEO Roger. The first time you run a tool that uses our server, a short confirm by its button says what it sends: nothing goes to SEO Roger until you choose Continue, and the overview asks rdap.org for the domain's age only when you click Look up. The checks that run in your browser never ask. • Clear labels - Each tool that uses our server says what it sends, next to its button. • The bar on your terms - The bar under search results is now for connected paid plans only, and stays off until you turn it on in the panel. • Fewer permissions - The extension no longer asks to read your browsing history. • Help where the panel can't open - Chrome keeps extensions off some of its own pages, such as the Web Store, Settings and the New Tab page. Click the icon there and a short page explains why. • Welcome page - Opens once, when you install, and shows how to open the panel. • Clearer tags - Tools you can use with credits on a free account are tagged Credits instead of Pro. ───────────────────────────────────── 📊 METRICS UNDER SEARCH RESULTS (PAID PLAN) ───────────────────────────────────── • The metrics bar ⚡ - With a paid plan, Starter or higher, connected to the extension, a bar under each organic listing shows the ranking site's authority score, how many sites link to it, its organic keywords and its estimated monthly organic traffic. The last two figures are for the United States, whatever country you are in. • Your choice - Off until you turn it on: the panel asks once, and the switch "Show SEO metrics under Google results" turns it on or off at any time. Without a connected paid plan, or until you turn it on, nothing is drawn and no addresses are sent. • Built to be affordable - A results page is charged only when one of its sites has no figures stored from the last 30 days. • Honest gaps - A missing value shows as a dash, never as a zero. ───────────────────────────────────── 🔎 OVERVIEW & SITE AUDITS ───────────────────────────────────── • Overview - A score out of 100 from ten checks of the page, with each problem named, plus its HTTP status, robots.txt, sitemap, link counts, load timings and the domain's age. • Full Site Audit (account) - Opens a crawl of the current site on your dashboard, with issues sorted by severity. The crawl itself is not charged, and how many pages it covers depends on your plan. • Domain Overview ⚡ - Authority and spam scores, estimated organic traffic, how many terms it ranks for, backlinks and referring domains for any domain, in the country you pick. ───────────────────────────────────── 🔗 OFF-PAGE & AUTHORITY ───────────────────────────────────── • Page Authority ⚡ - Authority scores for the page and its domain, with the page's backlinks and referring domains. • Backlink Analysis ⚡ - Backlinks, referring domains and broken backlinks for any domain. A run that fails is refunded. ───────────────────────────────────── 🤖 AI VISIBILITY ───────────────────────────────────── • AI Visibility ⚡ - Rates a site out of 100: how often AI Overviews cite it for the searches it ranks for, whether AI crawlers may read it under its robots.txt, and how often it is one of the first three sources cited. It can also ask three popular AI assistants a question a customer might ask and show whether each one mentions your brand. ───────────────────────────────────── 🔍 ANALYSIS ───────────────────────────────────── • Core Web Vitals - LCP, CLS and INP measured on the page as you use it, plus TTFB and FCP, each rated against the official thresholds. INP needs a click, tap or keypress on the page first. • PageSpeed Insights - A lab speed test of any URL for mobile or desktop, with the four Lighthouse scores, lab timings, real-user data where it exists and the top opportunities. • Page Pro Analyzer - A pass or fail list of technical and on-page factors for any URL, with the impact of each, recommendations and CSV export. • Image Optimization - ALT text coverage, images missing ALT or title text, broken images, dimensions and file sizes, with CSV export. • Heading Optimization - The H1 to H6 outline, with a note when the H1 is missing or repeated or there is no H2. • Schema Validator - Checks each JSON-LD block for @context, @type and the properties common types such as Article, Product and LocalBusiness need. • Accessibility Checker - A score out of 100 from checks on ALT text, headings, link text, form labels, page language, landmarks, tab order and autoplaying media. ───────────────────────────────────── 📈 SERP & RANKINGS ───────────────────────────────────── • Rank Check ⚡ - Where a domain ranks for one search term in the top 100 results in the United States. • Rank Comparison ⚡ - Set up a project with a domain, a country and an optional city, then see where it ranks for each term you add, with the ranking URL. Charged per term checked. • Search Intent Finder ⚡ - The intent behind a query, with suggested titles, content guidelines and the titles and snippets of the top results, in the country you pick (US, UK, Canada, Australia or India). • SERP Simulator - Preview the page as a search result on desktop and mobile, with a warning when the title or description may be cut off. ───────────────────────────────────── ⚙️ TECHNICAL CHECKS ───────────────────────────────────── • Link Checker - Every link in the page's HTML with its anchor text, internal or external type, rel value and HTTP status. • Broken Links - The links on the page that fail, with copy and CSV export. • Redirects Manager - Follow a URL's redirects hop by hop. With a connected account it also tests the redirect rules saved in your account and writes them out for .htaccess, Nginx or Cloudflare. • IndexAPI Connector - Whether the page is set to index and has a canonical tag, plus the site's robots.txt and the sitemaps it finds. • Structured Data - The page's JSON-LD, Microdata and RDFa items, and a builder that writes and validates new JSON-LD from a template. • Robots.txt Generator - A robots.txt from presets, user-agent rules, allow and disallow paths, crawl delay and your sitemap URL. • .htaccess Generator - Apache rules for redirects, www or non-www, HTTPS, compression, browser caching and security headers. • Thin Content Finder - Flags the page as thin below a word count you set, and lists its very short paragraphs. • Hreflang Checker - Invalid language or region codes, common mistakes such as en-UK, duplicates, empty or relative URLs, and a missing self-reference or x-default. • Sitemap Downloader - Finds and reads a site's sitemaps, index files included, and exports the URLs as CSV or TXT. • Sitemap Visual Map - An XML sitemap as a tree you can expand and collapse. ───────────────────────────────────── ✍️ CONTENT & KEYWORDS ───────────────────────────────────── • Keyword Volume ⚡ - Monthly search volume and cost per click for up to 100 terms, in the country you pick. • Keyword Density - The words and phrases the page uses most, at a URL or in pasted text, with the density of each and of the words you enter. • Word Counter - Word count, reading time and text-to-HTML ratio, plus a counter for any text you paste. • Meta Tags Studio - Draft a new title, description and social tags, preview them as a search result and as a social post, and copy the tags. • Meta Tag Placement - Finds meta tags placed in the body instead of the head, on the current page or at any URL. • Social Markup - The page's Open Graph and Twitter Card tags, with a share preview. ───────────────────────────────────── 🏆 COMPETITIVE & RESEARCH ───────────────────────────────────── • Competitor Comparison - The current page beside up to 3 competitor pages on title and description length, headings, word count, images, links, canonical and robots tags, and JSON-LD. • Bulk Page Comparison - Up to 20 URLs in one table on the same signals, with CSV export. • Link Building Prospects - The outside sites a competitor page links to, one per domain, grouped into rough types such as blog, directory and forum. ───────────────────────────────────── 🛠️ TOOLS & UTILITIES ───────────────────────────────────── • Page Extractor - The page's meta tags, headings, links, images, schema, text and resources, as CSV or JSON. • Rendered Source - The page's HTML after JavaScript has run, ready to copy. • HTML Cleaner - Removes scripts, styles, inline styles, classes or Word markup from HTML you paste or grab from the page, and minifies or tidies it. ───────────────────────────────────── 📋 REPORTS ───────────────────────────────────── • PDF Export - A PDF report of the page's score, issues and the sections you choose, made in your browser. ───────────────────────────────────── 🚀 ALSO IN YOUR WEB DASHBOARD ───────────────────────────────────── The same account also opens the web app at seoroger.com, for work that runs over time, such as tracking positions and scheduled site audits. ───────────────────────────────────── 🔒 PERMISSIONS AND YOUR DATA ───────────────────────────────────── Read and change data on all websites: to read the page you open the panel on, fetch the pages and sitemaps you ask it to check, draw the bar when a paid plan has it switched on, and receive your account connection when you connect the extension. The page that the Connect button opens on our website hands the extension a sign-in token pair for your account, which it keeps in Chrome's storage. Storage: keeps your account connection, your answer to the first confirm, whether the bar is on, settings and recent Core Web Vitals measurements in Chrome. Active tab and scripting: to read the page you are viewing when you use a tool. Opening the panel sends nothing to SEO Roger or any other service, except that once you have connected an account, it reloads that account's plan and credits from SEO Roger. Otherwise nothing goes to SEO Roger or any other service until you run a tool that uses it. The first time you do, a short confirm by that tool's button says what it sends: Continue runs it, and from then on tools marked "Uses SEO Roger's server" send what their note says whenever you run them, without asking again; Cancel sends nothing. The checks that run in your browser never ask, and only fetch files such as robots.txt and the sitemap, and pages or images you ask about, straight from their own sites. Most checks of the page you are viewing run in your browser. Some tools use our server, which fetches the page or does the work: the link, redirect, indexing and speed checks, every tool that works from a URL or text you enter, and every account tool. They send what you give them or the address of the page you are on. Run on the current page, Keyword Density sends that page's visible text, and the HTML Cleaner sends the HTML in its box, which can be the page's own. Look up in the overview sends the site's domain name to rdap.org, a public RDAP service, to find its registration date. The panel's fonts come with the extension, so it loads no fonts from other services. For the bar, the extension sends the addresses of the listed pages to our server only for a connected paid plan with the bar switched on. Your search terms are not sent. The extension does not read your browsing history. Our privacy policy has a section on the extension: seoroger.com/legal/privacy#chrome-extension Get started free at seoroger.com.