RunPivot | AI A/B Testing & Synthetic Simulations

Edit any page with AI, build A/B test variants, and predict the winner with RunPivot's synthetic visitor simulations.

Test ideas before your traffic does. RunPivot is agentic experimentation in your browser. Most A/B testing tools make you guess, build, then wait weeks for traffic to tell you whether you were right. RunPivot changes the order. Describe a change in plain English, preview it on your live page, simulate how real customer types will react, and then launch the variants worth testing. It's all one workspace, and there's no developer queue. Open the RunPivot editor on any page you're viewing. You can start designing variants straight away, before you've installed anything on your site. ━━━━━━━━━━━━━━━━━━━━ WHAT YOU CAN DO ◆ Simulate before you ship Synthetic personas behave like your real customers. They read your page, weigh your offer, raise objections and decide whether to convert. Run a simulation against your variants and get a directional answer in minutes, not weeks, so your live traffic only goes to the ideas that earned it. ◆ Generate variants with AI Describe what you want: "make the guarantee more prominent", "rewrite the hero for first-time buyers", "simplify the checkout CTA". RunPivot creates on-brand challengers for headlines, CTAs, images, layouts and offers. You review them and pick the ones to run. ◆ Edit any page visually Click any element to change its text, style, layout or visibility right on the live page. What you see is what your visitors get, with no code and no staging site. ◆ See what visitors actually do with heatmaps Click and scroll heatmaps show where attention goes and where it drops off. Compare heatmaps per variant to see why a winner won, not just that it won. ◆ Watch real sessions with session replay Replay real visitor sessions to spot hesitation, rage clicks, dead ends and confusing forms. Turn what you see into your next test in a couple of clicks. ◆ Run A/B tests with revenue-ready reporting Split traffic, track conversions and revenue, and get a clear verdict with statistical confidence. Results are reported in the numbers your team cares about. ◆ Keep the program running Agentic workflows handle launch, monitoring and wrap-up, then line up the next experiment. You set the ideas and the guardrails, and RunPivot keeps optimizing. ━━━━━━━━━━━━━━━━━━━━ HOW IT WORKS 1. Install the extension and open RunPivot on any page. 2. Describe a change or click to edit. AI builds the variants. 3. Run a persona simulation to see which ideas are worth live traffic. 4. Launch the A/B test, then follow it with heatmaps, session replay and live results. 5. Ship the winner and move on to the next idea. ━━━━━━━━━━━━━━━━━━━━ WORKS WITH YOUR STACK Native integrations with Shopify, Shopify Plus, BigCommerce and Magento, plus a simple snippet for almost any other site. ━━━━━━━━━━━━━━━━━━━━ WHO IT'S FOR • E-commerce and DTC brands optimizing product pages, checkout and promotions • Growth and marketing teams who want to test more without waiting on developers • Agencies running CRO programs across several clients • Founders who want conversion gains without an enterprise contract Replace separate tools for A/B testing, heatmaps, session replay and user research with one platform. ━━━━━━━━━━━━━━━━━━━━ Get started free. Install RunPivot, open it on your site and simulate your first test in minutes.