Road to FIRE

Visualize your opportunity cost. Convert any price into ETF shares and track long-term FIRE progress.

Achieve Financial Independence, Retire Early (FIRE) by transforming how you shop online. "Road to FIRE" is a powerful mindset tool designed to help you combat impulse buying and visualize your true opportunity cost. By automatically converting everyday consumer prices into equivalent ETF shares directly on your favorite e-commerce sites, it permanently changes how you perceive the value of your money. ✨ KEY FEATURES: - Real-Time Price Conversion: Instantly translates checkout totals into equivalent shares of your chosen index funds (e.g., seeing that a $148 hoodie equals roughly 0.28 shares of VOO). - Mindful Checkout Interception: Triggers a customized "Pause and Reflect" popup before you finalize a purchase, reminding you of the long-term compounding value of that money over 10, 20, or 30 years. - Save for FIRE & Track Progress: Choose to skip the purchase, hit the "I saved it for FIRE!" button, and redirect that money to your virtual portfolio. Watch your saved assets grow on a beautiful Dashboard! - Global & Local Markets: Supports popular US and Taiwan market benchmark tickers (such as SPY, VOO and 0050). Why install Road to FIRE? We all know we should invest, but the dopamine hit of online shopping is hard to resist. This extension serves as your financial conscience, seamlessly integrating into your shopping routine to make saving feel just as rewarding as spending. Stop calculating in dollars, and start thinking in future assets. Take the next step on your Road to FIRE today—completely free!