ReTaled

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Re-Taled aims at developing a blockchain-based validation framework that provides the online grocery market with unbiased and trustworthy user-generated content and introduces a reward mechanism to recompensecontent creators and promote fairness.The proposed solution will be powered by an open-source cryptographic token named TALE, which will be created as a unit of account and store of value to encourage users to create content. In particular, the Re-Taled ecosystem is composed of two entities, the Sponsor and the Community, which are intended to be separated and mutually independent. The Sponsor (a marketplace or a large supermarket chain) will adopt Re-Taled as a technological solution and empower the Community to establish a reliable and trustworthy content exchange system. Moreover, the Sponsor is expected to integrate its e-commerce and loyalty program services with the Re-Taled platform in order to allow the Community to use TALE tokens for discounts or in exchange for prizes. On the other hand, the Community is an autonomous entity (made of content creators, influencers and consumers) which creates and oversees content, services, new influencers’ approval, dispute settlements and quality assurance.