Protect My Choices
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Protect My Choices

292 ratings

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Helps preserve your opt-out choices for interest-based ads from companies participating in the DAA Self-Regulatory Program.

Protect My Choices is an extension for users seeking to opt out of interest-based advertising, and to help ensure that their opt-out choices are protected. In one step, it opts your browser out of interest-based advertising performed by companies participating in the industry self-regulatory program for online advertising, and protects those opt out choices by helping to prevent the accidental deletion of cookies that store your choices. Some things you should know: * Protect My Choices applies to interest-based advertising by participating companies. Once you install this extension, you will still receive online advertising from participating companies, and the Web sites you visit may still collect information for other purposes. * As more companies join the industry self-regulatory program, their opt-outs will be added to Protect My Choices. As with all Chrome extensions, you’ll be asked to allow Chrome to update the extension to add new opt-outs. If you do not update the extension, it will be disabled until you update it. You can confirm that your opt-outs have been set at You can always check the status of your extensions by clicking Extensions in the Window menu. * This extension and your opt-out choices apply only in this browser, so you should separately set your preferences for other browsers or computers you may use.

3.5 out of 5292 ratings

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Landon CucchiMay 6, 2024

It doesn't work. It doesn't do anything at all.

7 out of 9 found this helpful
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RVA IIIDec 12, 2023

I loaded Ghostery and I can't see that it does anything either.

8 out of 13 found this helpful
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Dawne G (aka TechQueen)Sep 19, 2022

Doesn't actually do any thing...and I went through the headache of doing all the extra items required before hand on this one, as well as two others -IBA opt out (google) and Goggle Analytics opt out. to ensure that once the exention was loaded it sites would respect things. But nope. Neither one of these do anything. However I found one that DOES work - Ghostery - It Blocks Ads, trackers, you name it perfectly. Even hyperlinks from pages I normally use are sent to a Ghostery page telling yo... Show more

27 out of 32 found this helpful


  • Version
  • Updated
    June 15, 2021
  • Size
  • Languages
    14 languages
  • Developer
    Digital Advertising Alliance
    1253 Springfield Ave Suite 120 New Providence, NJ 07974-2931 US
  • Trader
    This developer has identified itself as a trader per the definition from the European Union.


The developer has disclosed that it will not collect or use your data. To learn more, see the developer’s privacy policy.

This developer declares that your data is

  • Not being sold to third parties, outside of the approved use cases
  • Not being used or transferred for purposes that are unrelated to the item's core functionality
  • Not being used or transferred to determine creditworthiness or for lending purposes
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