Tag Auditor

Audit the analytics and ad tags your pages send: live hits, data issues, funnel replays and consent tests. Everything stays local.

See every marketing tag a page sends, and whether it is right. Tag Auditor shows the analytics and advertising tags a page fires in a side panel, including Google Analytics 4 sent directly or through server-side Tag Manager, and the dataLayer behind them, then checks them for you. • Live audit: each hit with its parameters, products and consent state, linked to the dataLayer push that triggered it and the Tag Manager tag that sent it. • Issues: personal data in tags, broken or missing values, duplicate hits, consent gaps, pixels firing without consent, and platforms that disagree about the same purchase. • Funnels: record a purchase journey once, replay it any time (it pauses at payment fields) and check it against your tracking plan. Compare runs and export reports. • Consent and attribution tests: see what still fires after "Reject all", whether ad click IDs survive to the conversion, and how much data you lose to ad blockers and cookie restrictions. • Page audits: load a sitemap and see which pages are missing which tags. • Tag cost: measure how much your tags slow the page down. Private by design: it works only on the sites you add to your audit list, and everything stays in your browser. No account, no servers, no analytics. Personal data in captured tags is masked before it is stored, and typed personal data is never recorded. This is a beta. Feedback is welcome through the support link.