Overprofiling
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Overprofiling

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5.0(

1 rating

)
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Overview

Tool for analyzing overprofiling in Facebook, Google, YouTube, LinkedIn and Twitter. This extension collects ad related data

The online advertising ecosystem is one of the main funding sources of the internet, allowing users to get access to multiple types of services for free, from Facebook to their favorite newspaper. Most of the ads delivered are based on the user's online behavior (Online Behavioral Advertising). This way to deliver ads brought the capacity to target individuals based on their behavior. The online advertising platforms transform the user's online behavior into "interests". However, not all the interests may have a relation to their real online behavior and could be that some of them are artificially added to increase the potential audience of the ad campaigns. With this extension, we aim to analyze the number the interests associated with your Facebook, Twitter, LinkedIn or Google accounts. Also, we want to measure the level of over profiling (i.e., how many of those interests they assign you but do not represent you ) as well as to measure how frequently Facebook, Twitter, LinkedIn and Google use those interests to deliver ads. We also want to measure whether a user can recognize in which platform an ad was shown and whether or not the ad is useful to the user. The extension also offers a dashboard where the user can visualize diverse aspects of the ads that were displayed to them.

5 out of 51 rating

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Details

  • Version
    1.2.10
  • Updated
    August 23, 2023
  • Offered by
    FDVT Team
  • Size
    344KiB
  • Languages
    English (United States)
  • Developer
    Email
    fdvt.org@gmail.com
  • Non-trader
    This developer has not identified itself as a trader. For consumers in the European Union, please note that consumer rights do not apply to contracts between you and this developer.

Privacy

Overprofiling has disclosed the following information regarding the collection and usage of your data. More detailed information can be found in the developer's privacy policy.

Overprofiling handles the following:

Location
Web history
User activity
Website content

This developer declares that your data is

  • Not being sold to third parties, outside of the approved use cases
  • Not being used or transferred for purposes that are unrelated to the item's core functionality
  • Not being used or transferred to determine creditworthiness or for lending purposes

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