NTDF Lens

See beyond the label. Evidence for vegan and cruelty-free claims, by Not to Die For.

NTDF Lens helps you look beyond product labels when shopping online. Open the extension on an Amazon product page to see evidence about whether a product is vegan and cruelty-free. Lens researches multiple sources, including ingredient information, certifications, brand statements, and independent third-party sources. It brings the evidence together in one place, explains what supports each claim, and shows how strong the available evidence is. See the sources behind the claim, understand the evidence, and make more informed shopping decisions.