NORM

Real-time claim transparency for health & wellness products. Know before you buy.

NORM helps shoppers understand how wellness brands support the claims they make online. When you visit a supported supplement, nutrition, wearable, or wellness brand website, NORM checks the current site domain against NORM’s database of public claim-evidence reviews and shows a simple Signal Score. The Signal Score is a 0–100 methodology-based assessment of how closely a brand’s public marketing claims align with the evidence the brand makes visible to consumers. Key Features Signal Score View a simple score designed to summarize claim-evidence alignment for supported wellness brands. Claim-Evidence Context See whether public brand claims are supported by visible evidence such as study links, research pages, testing information, or certifications. Evidence Summary Review high-level summaries of the public evidence NORM found during its review process. Domain-Based Matching NORM works by matching the website domain you are visiting to NORM’s existing review database. Privacy-First NORM uses the current website domain only to check whether a score is available. NORM does not collect personal information, sell user data, or store browsing history. NORM does not provide medical advice, legal advice, product safety assessments, or regulatory determinations. Scores are methodology-based reviews of publicly visible marketing claims and evidence. Use NORM as an added transparency layer while shopping for wellness products online.