NameOps – Paid Media Naming & UTM

Generate and validate configurable paid-media names and UTM templates. Includes NameOps starter rules.

NameOps helps advertising teams create consistent names and campaign tracking parameters using shared naming rules. Open the side panel, select a naming type, and enter the required details. You can generate a name, check an existing name for rule violations, or create UTM parameters for a destination URL. Copy the result or choose to fill the focused field on a supported advertising page. The extension includes starter rules. Teams can replace them by importing a JSON rule pack, or configure an HTTPS source for rule updates. Member mode supports everyday use, while local administrator mode restricts rule editing in the current browser. Workspace settings and recent outputs are stored in your Chrome profile. NameOps does not automatically save or publish advertisements and has no developer telemetry. Local administrator mode is not a centralized team account, and duplicate checks apply only to local history. The interface is primarily in Simplified Chinese, with English advertising terms. For help, use the support link on this listing.