Mirel 42

A strategic second opinion for the internet. One specific lens: marketing strategy.

The internet contains many confident marketing opinions. Some of them are even good. Mirel 42 gives you a strategic marketing second opinion on what you’re reading inside a Chrome side panel, alongside the original page. WHAT HOLDS UP? Analyse a webpage or highlight a passage and choose “Ask Mirel 42” from the right-click menu. Mirel examines the argument, separates useful insight from inflated conclusions, and looks for evidence that supports the claim. You get: • A clear strategic verdict. • What survives scrutiny. • Where the argument gets shaky. • What context is missing. • Mirel’s closing judgment. • A separate Hot Take Temperature measuring rhetorical inflation; not truth. ONE SPECIFIC LENS: MARKETING STRATEGY Mirel challenges marketing arguments, spots tactical thinking dressed up as strategy, and surfaces strategic implications. It is not a general-purpose critic or fact-checker. Finance, law, medicine, M&A and other specialist fields sit outside its remit. When a central claim falls outside marketing strategy, Mirel can decline to assess it. No manufactured verdict. No compulsory opinion. For tactical marketing questions, Mirel looks for the strategic issue underneath rather than becoming an execution assistant. ONE PROVIDER. A DELIBERATE STARTING POINT. Mirel 42 launches with OpenAI support. The first release keeps the choice narrow so we can focus on the quality of the assessment and the reliability of the experience. More choice is useful when it works well. We’ll expand support when it is ready. Bring your own OpenAI API key. API usage is billed separately by OpenAI; a ChatGPT subscription does not include API usage. YOUR PAGE. YOUR DECISION. Mirel uses temporary page access granted through an explicit browser action. Moving to another website may require another click on the dolphin. Deliberately limited access not carte blanche to read every website you visit. Bring your own OpenAI API key. API usage is billed separately by OpenAI; a ChatGPT subscription does not include API usage. YOUR PAGE. YOUR DECISION. Mirel uses temporary page access granted through an explicit browser action. Moving to another website may require another click on the dolphin. Deliberately limited access—not carte blanche to read every website you visit. You can preview the source text and accompanying page metadata before sending. Analysis sends that content directly to OpenAI. Your API key is stored locally in your browser and is not encrypted by the extension. Mirel does not receive your key, analysed content or results. No Mirel account, analytics or saved analysis history. You can delete your key in Settings. OpenAI’s data-handling and retention policies apply. A FEW PRACTICAL BOUNDARIES Mirel analyses readable text and accompanying metadata. Some restricted pages and documents cannot be accessed. Long sources are shortened with a visible notice. AI-generated assessments can be wrong. Treat Mirel as a second opinion, not independent verification. Chrome 116 or later is required. MIREL Excellent strategy by design. https://usemirel.com