Messaging History

One click on a competitor's homepage shows how their headline and positioning changed over the last two years.

See how any competitor's homepage messaging changed over time. Open a competitor's homepage, click the icon, and a side panel shows how their headline, subheadline, buttons and meta description changed over the last 1, 2 or 3 years. Each change is a dated card with the words they added and dropped marked. What you get • A timeline of every headline era, with the month it started • Word-level changes: what they started saying and what they stopped saying • A summary on top: longest-running headline, how the buttons changed, the proof line (customers, numbers) and the Google page title, first vs now • Likely A/B tests flagged: a message seen for one month only, or one that comes back later • Live now: if today's homepage differs from the last archived copy, you see it • Any domain: type a domain into the panel without opening the site • Export as Markdown (for a doc or Slack) or CSV Free. No account, no API key. Data comes from the Internet Archive's Wayback Machine. There is no server: everything runs in your browser and nothing is sent to us. The first run on a site takes 1–2 minutes because the archive limits request speed. Results are cached for 7 days. Built for product marketers, founders and competitive intelligence teams.