MerchDeli for Amazon Merch on Demand

Amazon Merch on Demand MBA MoD profit management: Organic and advertising performance per ASIN, bid suggestions and bulk actions.

Advertise on true profit, not just ad performance in isolation. MerchDeli combines your Merch by Amazon royalties, sales, cancellations and returns with your Sponsored Products and Sponsored Brands performance, mapped down to the individual ASIN, so every bid, placement and ad decision reflects your full account picture, organic and sponsored. Review the recommendations, adjust what you want, and apply across all marketplaces in a few clicks. Adjust bids and placements, launch ads where they are missing, and promote or negate search terms, all in bulk. Your selection follows your filter, so you act on everything that matches, and staged changes apply together in the background. ═══════════════════════════════ WHAT'S IN THE DASHBOARD ═══════════════════════════════ MerchDeli adds a button to the merch.amazon.com navigation (plus a toolbar icon with a 7-day snapshot) that opens the dashboard. It has five views. 📊 OVERVIEW Your whole account at a glance, profit-first. • Net Royalties, Net Royalties %, ROAS, ACOS and every KPI, as cards and an interactive chart. • Compare any period against the same dates last year, account-wide or per ASIN. • A per-ASIN table beneath, with everything cross-filtered. 💰 PRODUCTS Know what each product truly earns, then act on it. • All-time Net Royalties per product, so ad attention follows real profit. • Spot products that are under- or over-served with ads for how profitable they are. • A target ACOS from your account-wide Net Royalties % target and each product's price, royalty and deals. • Current prices, royalties, active deals and BSR trend, all at a glance. • Catch deliverability issues before a product burns clicks it can't convert. • Bulk-create ads for the products that need them. 🎯 TARGETS Tune every bid and placement on performance, in bulk. • See how each target (keyword, product, category, auto) performs across 7, 30 and 90 day windows, on both Sponsored Products and Sponsored Brands. • Get bid and placement recommendations grounded in that performance. • Bulk-adjust bids and placement modifiers, or bulk-pause what isn't working. 🔍 SEARCH TERMS Find winners, cut losers, in bulk. • See how each customer search term performs across 7, 30 and 90 day windows. • Promote winners from auto campaigns into manual keywords or product targets. • Bulk-negate wasteful terms, in that ad group or anywhere else running the same ASIN. 🕘 HISTORY A permanent record that's yours. • Review every change to bids, placements, paused targets and created ads, whether made in MerchDeli or the Amazon Ads console. • Build a forever daily history of sales, returns, ad performance, BSR and price, per ASIN, target and search term. ═══════════════════════════════ KEY METRICS ═══════════════════════════════ • Net Royalties: royalties earned minus total ad spend. The number that actually matters. • Net Royalties %: net royalties divided by royalties, the share of your royalties left after ad spend. Set an account-wide Net Royalties % target and MerchDeli turns it into a per-product target ACOS, adjusted for each product's price, royalty, active deals and royalty tier. • ROAS: standard ad-attributed sales divided by ad spend. • Net Sold: units sold minus cancellations minus returns. • Avg $/Unit: average royalty per unit, for pricing efficiency. • Return Rate: percentage of sold units returned, so you can spot quality or listing issues. • Ad spend, ad sales, ad orders, CPC, CTR, ACOS: pulled from your Sponsored Products and Sponsored Brands campaigns and shown alongside your sales data. ═══════════════════════════════ TIME SERIES + PRIOR-YEAR COMPARISON ═══════════════════════════════ Every KPI can be visualized as a time-series chart. Click any card and the chart switches to that metric, with daily or weekly buckets sized to your range. For metrics that break down by marketplace (like Net Royalties), the chart uses stacked bars so you can see which markets are driving performance. Every range automatically loads the same window from a year ago. The chart overlays both periods, and each KPI card shows the year-over-year delta, color-coded green for improvement and red for decline. ═══════════════════════════════ DATE RANGES ═══════════════════════════════ Built-in presets: Today, Yesterday, Last 7 Days, Last 30 Days, Month to Date, Last Month, Quarter to Date, Last Quarter, Year to Date, or a custom range. A toggle lets you include the current (partial) day in rolling ranges like Last 7 Days. ═══════════════════════════════ BID + PLACEMENT RECOMMENDATIONS ═══════════════════════════════ In the Targets view, MerchDeli computes a recommended bid for every active target based on its CPC history, conversion rate, and a target ACOS derived from your account-wide Net Royalties % target (adjusted per product for price, royalty, deals and tier). Recommendations break into clear tiers (decrease, hold, increase, pause), each with a plain explanation. Per-placement adjustments handle the common Merch on Demand case where a target performs very differently on Top of Search, Rest of Search and Product Pages. The view surfaces both target-level bid changes and placement-modifier changes together, so you push converters and fix leaks in one motion. A sweet-spot detector with hysteresis and a 12-hour cooldown keep the same target from cycling between recommendations on every refresh. Apply recommendations in bulk with one click. MerchDeli sends the changes straight to Amazon's advertising endpoints, then refreshes the affected ad groups so the table reflects the new state. ═══════════════════════════════ CREATE, NEGATE + BULK ACTIONS ═══════════════════════════════ Finding the problem is half the job. MerchDeli fixes it from the same screen: • Create ads for products or search terms that do not have them yet. Advertise products with no ads, or too few, and promote your best auto-campaign search terms into manual campaigns (keyword harvesting) in a few clicks. • Bulk-adjust bids and placements, or pause targets. Your selection follows your filter, so you act on everything that matches, not just the rows on screen. • Bulk-negate poorly performing search terms, in the ad group where they appeared or anywhere else advertising the same ASIN. It is data you already paid for, so put it to work. • Staged changes collect in one review queue and apply together, instantly, in the background, straight to Amazon's advertising endpoints. ═══════════════════════════════ BSR + COMPETITOR TRACKING ═══════════════════════════════ MerchDeli records daily Best Sellers Rank for every active ASIN with multilingual category detection, so a German T-shirt and a Japanese hoodie both pick up the right Novelty sub-category automatically. Add competitor ASINs to any of your products and MerchDeli records their daily BSR alongside yours, a leading indicator of how you stack up long before sales numbers move. MerchDeli also answers where each product actually stands on Amazon's search results page for the search terms it pays for: once a day it reads the results page for each product's top spending terms and records the organic position and every sponsored spot, each labelled with the placement Amazon itself stamps on the ad (Top of Search or Rest of Search). The Search Rank column shows the position with a trend arrow; a product that is paying but not appearing reads "Not found", which is the most useful thing it can say. Your own browsing helps too: open one of your product pages (or a tracked competitor's) on Amazon and MerchDeli picks up the rank, rating, review count and price already on your screen, instead of fetching that page again in the background. Merch on Demand product pages you visit while researching a niche are recorded the same way. And when a search you run yourself shows one of your own products in the results, MerchDeli notes where it stood on that real page. Results that do not involve your products are discarded on the spot, and search positions never leave your device. The public product-page facts feed the shared product data pool described under PRIVACY below, which you can switch off. ═══════════════════════════════ ADVANCED FILTERING ═══════════════════════════════ Filter using flexible, Airtable-style conditions. Combine filters with AND/OR logic to slice however you need: • by marketplace: focus on a single market • by product type: Standard T-Shirt, Premium T-Shirt, Pullover Hoodie, PopSocket, and more • by royalty range: find top or bottom performers • by return rate: identify problematic listings • by panel reference: current period only, prior year only, products in A but not B, and more Comparison filters go further: put one metric against another, each side over its own date range, with a factor you set. "30-day ad spend above 2x royalties" is a single filter, no exports and no spreadsheet. Filters apply to KPI cards, charts and tables simultaneously. ═══════════════════════════════ DATA HUB ═══════════════════════════════ A health view shows the freshness of every data source (credentials, sales, products, ads and history), plus a cross-source integrity check that reconciles independent Amazon reports against each other. Color-coded status makes it obvious if anything is falling behind, and each source can be refreshed on demand. ═══════════════════════════════ PERFORMANCE ═══════════════════════════════ Sales and ad data live in a local database in your browser, so flipping between date ranges feels instant for previously loaded periods. Fresh data is fetched only for today, for ranges you have not loaded before, or when a cache is past its refresh window. Per-day historical depth goes back to October 2025, the earliest date Amazon's daily-granularity reporting endpoint supports. Older data is preserved at monthly-bucket granularity. Ad data loads in the background. The dashboard shows your sales metrics first (near-instant), then updates as ad data arrives. ═══════════════════════════════ SMART AD DATA MAPPING ═══════════════════════════════ Amazon's advertising reports are organized by campaign and ad group, not by ASIN. MerchDeli builds a campaign-to-ASIN mapping by analyzing your ad group structure, so it can attribute spend and sales back to individual ASINs. The mapping is incremental, so it stays fast even with thousands of campaigns and tens of thousands of targets. ═══════════════════════════════ WHO IT'S FOR ═══════════════════════════════ • Amazon Merch on Demand (MBA / MOD) sellers running Sponsored Products or Sponsored Brands campaigns • Anyone tired of pasting CSV exports into spreadsheets to figure out what is profitable • Sellers managing multi-marketplace catalogs, where the EU and JP markets are first-class, not an afterthought • Anyone who treats Merch on Demand seriously and wants to make advertising decisions based on data ═══════════════════════════════ HOW IT WORKS ═══════════════════════════════ MerchDeli runs entirely in your browser. Using the Amazon session you are already logged into, it fetches your own sales reports and advertising reports from Amazon's reporting endpoints, the same data Amazon's own dashboards show, stores everything locally in your browser, and combines it into the unified view you wish Amazon shipped. There is no separate account to create. No API keys to wrangle. Your sales and advertising data stays in your browser. You log into Amazon the same way you always do, then click the MerchDeli icon to open the dashboard. Every dashboard and your whole history are free, forever. Paid plans add acting on what you see: Starter shows every bid and placement recommendation and lets you apply them one target at a time and export any table to CSV; Pro applies them in bulk across your whole account. A 14 day free trial of everything starts whenever you choose: no card, no account, and it ends on its own. Subscriptions are handled by Paddle on merchdeli.com, never inside the extension. ═══════════════════════════════ MARKETPLACES SUPPORTED ═══════════════════════════════ 🇺🇸 United States (.com) 🇬🇧 United Kingdom (.co.uk) 🇩🇪 Germany (.de) 🇫🇷 France (.fr) 🇮🇹 Italy (.it) 🇪🇸 Spain (.es) 🇯🇵 Japan (.co.jp) All currencies auto-converted to USD for the unified Net Royalties view. ═══════════════════════════════ PRIVACY ═══════════════════════════════ Your sales and advertising data stays in your browser: no account, no advertising trackers, and none of your account figures ever sent anywhere. The extension communicates with Amazon's own domains using your existing authenticated session, plus one public currency-exchange-rate service (api.frankfurter.dev) that receives only dates and currency codes. On the free product the only MerchDeli service contacted is the shared product data pool described below, and switching that off means no calls to any MerchDeli server at all. On a paid plan two kinds of call reach a MerchDeli service: subscription validation, sending the Paddle customer id and your Merch account id, and ad video generation, which you trigger, passing that product's listing text, converting search terms and image to the generation providers, unstored. No sales or royalties are sent on any plan. On Amazon product pages you open yourself, the extension reads the public product stats already shown on the page; they are stored locally only when the product is part of your dashboard data or is a Merch on Demand product, and anything else you browse is discarded immediately and never stored. On Amazon search results pages you open yourself, it checks whether your own products appear in the results and stores their positions locally; searches that do not involve your products are discarded immediately and never stored. For the search terms you choose to track, it also reads those results pages on its own daily schedule and records where your products place. It keeps no history of the pages you visit or the searches you run. MerchDeli also includes a shared product data pool, on by default and switchable off in Settings. While it is on, the public data read from an Amazon product page (Best Sellers Rank, price, rating, review count and similar) is contributed to a MerchDeli service, and it works in both directions: before loading a product page your installation checks whether the pool already holds today's reading of it, and for products it follows it can fill in past days it never recorded itself. That means fewer requests from your own machine to Amazon. A contributed record describes the product page and never you: no account data, no sales or royalty figures, no identifier of you or your installation, no marking of whether a product is yours, and no column for who sent it, so a record cannot be traced back to any installation. You are told about the pool during setup, and switching it off stops all contribution and takes no feature away. Optional crash reports (off by default; you choose on first run and can change it anytime in Settings) never include your sales, advertising or product data. Full privacy policy: https://www.merchdeli.com/privacy ═══════════════════════════════ TECHNICAL NOTES ═══════════════════════════════ • Manifest V3 • Local SQLite database (WebAssembly) in your browser's private file system for time-series storage • Handles large catalogs, tested on accounts with 100k+ products and 250k+ ad targets • Multi-marketplace credential routing for the EU and JP advertising consoles ═══════════════════════════════ GETTING STARTED ═══════════════════════════════ 1. Install the extension 2. Log into merch.amazon.com as you normally would 3. Click the MerchDeli icon, or use the MerchDeli button in the merch.amazon.com nav bar 4. The first launch backfills your sales and ad data, a one-time setup with a progress overlay showing exactly what is loading After the initial backfill, the dashboard keeps itself up to date automatically in the background.