Lens: Business Profile Audit & Local SEO Tool

GMB audit for local SEO: see every Google Business Profile category, place ID, reviews, rank grid and top 20 competitors on Maps.

Lens is a free local SEO tool for Google Business Profile (formerly Google My Business, or GMB). Open any business on Google Maps and see every GMB category, the place ID and CID, a full profile audit, review and post audits, and how the listing compares with the top 20 local competitors. Built for local SEO agencies, consultants and business owners. 🔎 SEE EVERY GMB CATEGORY Google Maps only shows a business's primary category. Lens shows all of them, on the listing and on every result in a Maps search, plus how many of the top 20 competitors use each one and the categories they use that you're missing. Search over 4,000 Google Business Profile categories with the Category Finder. 📊 COMPARE WITH THE TOP 20 See a listing's rating, reviews, photos and categories against the average of the top 20 results for any search, its position in the search, and exactly how many 5-star reviews it needs to catch up. The Top results tab shows every competitor with distance, and flags keyword-stuffed business names. Area sweep goes further: it finds every business for a keyword across a whole town or city and exports the list to CSV. ✅ GOOGLE BUSINESS PROFILE AUDIT A GMB audit checklist and score: primary and secondary categories, website, phone, opening hours, business description, rating, review count, photos and claimed status. Turn it into a branded PDF audit report for clients. ⭐ REVIEW AUDIT AND REVIEW REPLIES Owner reply rate, new reviews per month, star breakdown and the words customers use most. A "Write reply" button under every Google review drafts a reply with your own ChatGPT, Claude or OpenRouter key. 📍 LOCAL RANK TRACKER Rank grid: see where a business ranks on Google Maps from every point of a grid around it, not just from where you're sitting. Teleport: see Google Maps and Search results as if you were in another town or country. 🧰 MORE LOCAL SEO TOOLS • Find the Google place ID, CID, feature ID and Knowledge Graph ID, and copy all details in one click • Review link and printable review QR code to get more Google reviews • Post audit: how often a business posts updates • AI writer for Google posts, business descriptions, Q&As and Facebook posts • AI visibility checker: does ChatGPT recommend the business? • Website audit: speed, structured data and NAP (name, address, phone) consistency • Review monitoring with daily email alerts • Save audits and rank grids to your myreputation.app account • Connect your AI assistant (Claude Code, Cursor and other MCP apps) to your saved audits and alerts 🚀 HOW TO USE IT 1. Add Lens to Chrome. 2. Create a free account at myreputation.app to get your beta licence instantly. 3. Open any business on Google Maps. The Lens panel appears on the right; press Alt+Shift+L for the side panel tools. Lens is made by MyReputation (myreputation.app) Owned by Sevenoways Innovations Limited based in Sligo, Ireland. Lens is not affiliated with, endorsed by or sponsored by Google. Google, Google Maps and Google Business Profile are trademarks of Google LLC.