LeadScout: Lead Finder & Website Audit

Find local businesses with fixable website gaps. Score every lead, see the evidence, and write outreach for web design or SEO.

Find local businesses whose websites have real, fixable problems — then know exactly why each one is worth contacting, and what to say. LeadScout turns an ordinary Google search into a ranked list of prospects for your services. Search for the kind of business you sell to, open the side panel, and every result is sorted into real business websites, directories, and pages that are not prospects at all. Analyse the ones you like and each gets an opportunity score built from what its website actually does — not from a guess. Built for freelance web designers, SEO specialists, developers and small agencies who find their own clients. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ THE PROBLEM THIS SOLVES Prospecting for web work usually means opening thirty tabs, squinting at thirty homepages, and guessing which businesses might pay you to fix something. It is slow, it is subjective, and by the tenth site you are not really looking any more. Worse, when you finally write the email, you are often guessing about the problem too. "I noticed your site could use some improvements" is the sound of a message that gets deleted. LeadScout does the looking for you, and it records what it found so your outreach can point at something specific and true. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ HOW IT WORKS 1. Search Google for your target market — "plumbers in Brampton", "roofers in Springfield", "dentists in Leeds". 2. Open the LeadScout side panel. It reads the results page you are already viewing and pulls out the businesses: name, website, and the rating and review count if Google displayed them. 3. Directories and non-prospects are filtered out. Yelp, Yellow Pages, Facebook, Wikipedia, government pages, universities and "best 10 plumbers" listicles are identified and set aside, so you are looking at businesses rather than pages about businesses. 4. Click Analyze on a prospect. LeadScout fetches that business's public homepage and records dozens of concrete facts about it. 5. You get a score out of 100, the evidence behind every point of it, what you could sell, and — if you entered your own prices — what the work is worth. 6. Draft an email, LinkedIn message, contact-form note or call brief that references only what was verified. 7. Save the lead, set its status, add notes. Skip the ones you have ruled out and they stop coming back. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT IT ACTUALLY CHECKS Every finding comes from the business's own homepage, read on a single request. CONVERSION AND CONTACT • Whether an online booking or appointment path exists at all • Tappable phone numbers, email links and contact forms • Whether a visitor has any obvious way to get in touch MOBILE AND TECHNICAL • Mobile viewport declaration — the difference between a usable phone experience and a desktop page shrunk to fit • HTTPS, and whether browsers will mark the site "Not secure" • Favicon • Outdated front-end libraries such as jQuery 1.x, Bootstrap 3 and AngularJS • Server response time and the size of the HTML document SEARCH AND STRUCTURE • LocalBusiness structured data — whether search engines have a confirmed address, opening hours and phone number • Title tag presence, length, and whether it will be truncated in results • Meta description • Canonical URL • Open Graph tags, which decide what a shared link looks like • Heading structure, including missing or duplicated H1s • Image alt text coverage BUSINESS SIGNALS • Star rating and review count, when Google displayed them • Linked social profiles ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ A SCORE YOU CAN DEFEND IN FRONT OF A PROSPECT This is the part that matters most, so it is worth being precise about. The opportunity score comes from a deterministic rule engine. The same website with the same service profile always produces the same number. Every point traces back to a named check and the specific observation that triggered it, and the app shows you all of them: +14 No online booking — no booking link or form found on the homepage +13 Not built for mobile — the page declares no mobile viewport +10 No obvious way to make contact — no tappable phone, email link or form +4 Missing LocalBusiness schema -11 Site is already well built — secure, mobile-ready, structured data present Higher means a better prospect for you. It does not mean the website is worse — it means there is more that you could be paid to fix. A low score is useful information too: it tells you to move on rather than spend an afternoon on a business that already has everything. A language model is used to phrase these findings into readable summaries and outreach. It never produces or adjusts the score, it only ever sees observations that were already verified, and its output is checked before you see it. If it writes something unsupported, the app discards it and falls back to a plain-language version instead. WHAT LEADSCOUT WILL NEVER TELL YOU It does not estimate traffic. It does not estimate revenue. It does not claim conversion rates, search rankings, or that a business is "losing customers". None of that can be measured from outside a website, so none of it is claimed. Where something could not be checked, the app says so rather than filling the gap. Response time is reported as a measurement from a single request, explicitly not as a page-speed audit. If a site cannot be read at all — offline, behind a bot filter, or asking crawlers to stay away in its robots.txt — you get an honest explanation and no score, rather than an invented one. You should be able to repeat any finding to a business owner without being wrong. That is the design constraint the whole product is built around. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WEIGHTED TO WHAT YOU ACTUALLY SELL Tell LeadScout what you do — web design, SEO, development or marketing — and the same website scores differently. A missing booking flow is a large opportunity for a web designer and a minor one for an SEO specialist. Missing LocalBusiness schema is the reverse. An outdated JavaScript library matters most to a developer. The weighting changes with your answer, so the ranking reflects your business rather than a generic notion of website quality. Add your own prices — website project, landing page, SEO retainer, maintenance — and each lead shows what the recommended work would be worth at your rates. LeadScout never invents a market price. Leave the fields blank and it stays silent about money entirely. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ OUTREACH BUILT ONLY FROM EVIDENCE Four formats, generated from the audit: • Cold email with a subject line • LinkedIn connection message • Website contact-form message • Cold call brief — what to mention, what to acknowledge, and what not to claim Every draft lists the exact observations it was allowed to reference, printed underneath so you can check them before sending. Copy, edit, send from your own inbox. LeadScout never sends anything on your behalf. There is no automated emailing, no LinkedIn automation, and no mailbox connection. It writes the draft; you decide. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ A PIPELINE THAT STAYS PUT Saved leads become a simple pipeline with statuses: New, Qualified, Contacted, Replied, Meeting, Won, Lost. Add notes to any lead. Filter and sort by score, status or recency. Skip a business and it disappears from future scans of that market, so repeated searches surface new prospects instead of the same rejects. Skips are stored in your browser and never sent to our servers — deciding a business is not worth your time is your business, not ours. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ THE WEB APP Every lead you save is also available at leadscout.isroot.in, signed in with the same account: • Dashboard — leads saved, leads analysed, how many are strong prospects, and what your pipeline is worth at your own prices • Leads — a searchable, sortable table with the full analysis, notes and status for each • Analyze — audit any website by URL, without a Google search • Settings — your service profile and pricing • Billing — plan, usage, and cancel or resume your subscription Add an email and password in the extension's Settings and the same account opens in the browser. Nothing is copied or synchronised; it is one account with two interfaces. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHO THIS IS FOR • Freelance web designers looking for redesign and booking-integration work • SEO freelancers looking for local SEO and technical SEO clients • Web developers who sell builds, fixes and maintenance • Small agencies doing their own outbound prospecting • Consultants who need a defensible reason to start a conversation It is most useful in markets where small businesses run their own websites — trades, clinics, restaurants, salons, auto repair and local professional services. In highly competitive metro markets you will often find that most businesses already have strong sites. LeadScout will tell you that clearly, which is worth knowing before you spend a day prospecting there. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ PRIVACY AND PERMISSIONS LeadScout runs on Google search result pages only. It cannot read any other website you visit, and it does not collect browsing history. The extension requests two permissions — side panel and storage — plus network access to its own API. It does not ask for access to all websites. Nothing about a business is transmitted until you click Analyze or Save. Scanned results are held in session storage and cleared when the tab closes. When you analyse a site, our server requests that business's public homepage, the same page any visitor can load, and records structured facts about it. The full HTML is not stored. Sites whose robots.txt asks crawlers to stay away are not fetched. You can delete your account and everything attached to it from Settings at any time. Full privacy policy: https://leadscout.isroot.in/privacy ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ PRICING FREE • Unlimited lead discovery — search and scan as much as you like • 10 full website analyses per month • 3 AI outreach drafts per month • 25 saved leads PRO — $19 per month • Unlimited website analyses • Unlimited AI outreach drafts • Unlimited saved leads There is no time-limited trial. The free tier is limited by usage rather than by a countdown, so installing today and prospecting next week costs you nothing. Re-analysing a site you already checked this month does not use another analysis. Cancel any time from the web app. You keep Pro until the end of the period you have already paid for. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ QUESTIONS Does it send emails for me? No. It writes drafts. You copy them and send from your own inbox. There is no automation and no mailbox access. Why did a business score 0? Because none of the checks found anything to fix. That is a real answer rather than a failure — there is nothing obvious to sell them, and your time is better spent elsewhere. Why did a whole page of results score low? Some markets are saturated with well-built sites. Try a different trade, a smaller town, or an industry that has not been worked over yet. Does it work outside the United States? Yes. It runs on Google search across many country domains, including the United Kingdom, Canada, Australia, India, Ireland, New Zealand, South Africa, Germany, France, Spain, Italy, the Netherlands, Sweden, Poland, Brazil, Mexico and Singapore. Does it scrape Google? No. It reads the results page you have already opened in your own browser. It does not crawl, paginate automatically, or fetch search pages in the background. What happens when I reach the free limit? The app tells you which limit you reached and offers Pro. Nothing you have already saved is taken away. Is my data used to train AI models? No. Only the structured observations from an analysis are sent for phrasing, and they are processed by Cloudflare Workers AI, whose documentation states that inputs are not used to train its models. Can I use it for industries other than trades and clinics? Yes. Any business with a website can be analysed. The checks are general; the weighting follows the service you sell. Do I need an account to try it? No. The extension works the moment it is installed. Add an email and password later if you want the web app or a subscription. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Questions, bugs or feedback: neetpav46@gmail.com