KeywordAxe — Keyboard Shortcuts for Google Ads

Keyboard shortcuts and a command palette for Google Ads — bulk-block search terms, jump between pages, alert on spend anomalies.

KeywordAxe adds keyboard shortcuts, a command palette, and performance monitoring tools directly into the Google Ads interface. Navigate faster, cut wasteful spend, and spot campaign anomalies — all without leaving Google Ads. ═══════════════════════════════════════ FEATURES ═══════════════════════════════════════ ⌨️ KEYBOARD SHORTCUTS • Press Ctrl+K (Cmd+K on Mac) to open the command palette — navigate to any page instantly • Single-key shortcuts: C (campaigns), K (keywords), S (search terms), G (ad groups) • Action shortcuts: N (negative keywords), A (anomalies), B (budget pacing) • Press ? to see all available shortcuts • Works seamlessly within Google Ads' interface — respects input fields 🎯 NEGATIVE KEYWORDS — FREE, NO DAILY LIMIT • Identify keywords that waste your budget — track and organize terms to block • Three match types: Exact, Phrase, Broad • Smart filters: All Terms, Wasted Spend (cost, zero conversions), Pattern-Based Suggestions • Copy formatted keyword lists to clipboard, then paste into Google Ads' native negative keyword tool • Real-time potential savings display • Export negative keyword lists as CSV (with formula-injection protection) • Bulk negative keywords are completely free — no daily limit Note: KeywordAxe identifies keywords to block and lets you copy them. You then add them in Google Ads → Tools → Negative Keyword Lists. Direct Google Ads API integration for automated blocking is on our roadmap. 📁 SAVED NEGATIVE LISTS • Save a set of negatives once and reload it into the panel in any account • Build your standard "junk list" once, reuse it across every account • Free includes 1 saved list; Pro is unlimited 🔀 ACCOUNT SWITCHER (PRO) • Jump between your Google Ads accounts from the Ctrl+K command palette • No more clicking through the native account menu 📊 PERFORMANCE MONITORING • Visual badges highlight campaigns with unusual metric changes • Compares current metrics against a rolling baseline (clicks, impressions, CTR, CPC, conversions) • Two severity levels: Warning (default 10% deviation) and Critical (default 20%) — both configurable • Click any badge for detailed metric breakdown • Summary bar shows total campaigns needing attention • Budget pacing bars with month-end spend projections 🎨 COMMAND PALETTE • VS Code-style search across all commands • Recently used commands appear first • Categorized by Navigation, Actions, Help • Keyboard navigation with arrow keys and Enter ═══════════════════════════════════════ WHAT KEYWORDAXE DOES WELL ═══════════════════════════════════════ KeywordAxe is designed for PPC professionals who want to navigate Google Ads faster and stay on top of campaign performance: • Keyboard-first workflow — stop clicking through menus, navigate with shortcuts • Identify wasteful spend — smart filters surface keywords with cost but no conversions • Reuse across accounts — save a negative list once and apply it everywhere • Spot anomalies early — visual badges flag campaigns that deviate from recent performance • Stay in Google Ads — no context switching to external tools ═══════════════════════════════════════ PRICING ═══════════════════════════════════════ FREE (Always Free) • All keyboard shortcuts and command palette • Bulk negative keyword tracker — no daily limit • 1 saved negative list • Performance monitoring with visual badges • Budget pacing visualization PRO ($12/month) • Everything in Free • Unlimited saved negative lists • Instant account switcher (Ctrl+K) ═══════════════════════════════════════ HOW TO USE ═══════════════════════════════════════ 1. Install the extension 2. Click the puzzle-piece icon in Chrome toolbar → pin KeywordAxe 3. Navigate to https://ads.google.com 4. Press Ctrl+K to open the command palette 5. Press ? to see all keyboard shortcuts 6. Start optimizing! Advanced users: • Press N on keywords / search-terms pages to open the negative keyword panel — save your selection as a reusable list, or load a saved one • Press B on campaigns page to toggle budget pacing bars • Right-click the KeywordAxe icon → Options to manage rules, alerts, and saved lists • Pro: open the command palette (Ctrl+K) and type an account name to switch accounts ═══════════════════════════════════════ PRIVACY & PERMISSIONS ═══════════════════════════════════════ KeywordAxe collects nothing by default. Two independent toggles in Settings → Privacy let you opt in to anonymous usage analytics and/or anonymous error reports — both off by default. Full disclosure: https://keywordaxe.com/privacy.html What KeywordAxe CAN do: • Read campaign names, keywords, and performance metrics visible in the Google Ads UI (kept on-device) • Store your rules, preferences, and saved negative lists locally • Read your account names from your account-selection page to populate the in-browser account switcher • Show you keyboard shortcuts, visual alerts, and budget pacing • Right-click "Block this keyword" on selected text What KeywordAxe CANNOT do: • Access your Google account credentials • Export or share your campaign data with third parties • Modify campaign settings in Google Ads (no API access yet) • Access any websites other than Google Ads and ExtensionPay (for payments) Permissions explained: • activeTab — Read the current Google Ads page you're viewing • storage — Save your rules, settings, saved lists, and blocked-keyword history • notifications — Show you performance alerts when anomalies are detected • alarms — Schedule periodic anomaly checks and log cleanup • contextMenus — Add "Block this keyword" to the right-click menu Your campaign data stays on your device. ═══════════════════════════════════════ SUPPORT ═══════════════════════════════════════ GitHub Issues: https://github.com/rktreddy/keywordaxe/issues Feedback Form: https://docs.google.com/forms/d/e/1FAIpQLSek7nSVAuA2nm-ybvXA_k6MCOQvwsHzz7XXN8kaRJ39NxfaSA/viewform Privacy Policy: https://keywordaxe.com/privacy.html ═══════════════════════════════════════ ROADMAP ═══════════════════════════════════════ v1.1 (Coming Soon) • Quality Score historical tracking • Keyboard shortcut customization • Additional rule actions (rules currently define conditions and trigger alerts; automated execution is on our roadmap) v1.2 (Future) • Multi-account switching dashboard • Shared rule libraries v2.0 (Future) • Historical analytics and trends • Team collaboration • Firefox extension port ═══════════════════════════════════════ FAQ ═══════════════════════════════════════ Q: Will KeywordAxe break Google Ads? A: No. KeywordAxe only reads the page and adds visual elements. It never modifies Google Ads' core functionality. Q: Does KeywordAxe automatically block keywords in Google Ads? A: Not yet. Currently, KeywordAxe identifies wasteful keywords and lets you copy them. You then add them as negative keywords using Google Ads' native tools. Automated blocking via Google Ads API is on our roadmap. Q: What keyboard shortcuts are available? A: Press ? on any Google Ads page to see the full list. Key shortcuts: C (campaigns), K (keywords), S (search terms), N (negative keywords), Ctrl+K (command palette). Q: Will you have access to my campaign data? A: No. All campaign data stays on your computer. Anonymous usage analytics and error reports are opt-in only and never include campaign names, search terms, account IDs, or spend figures. See the privacy policy for full detail. Q: Does it work on mobile? A: Not yet — Chrome extensions only work on desktop. Q: What if I find a bug or have a feature request? A: Open an issue at github.com/rktreddy/keywordaxe/issues or use our feedback form. We read every message. Q: Can I use this with multiple Google Ads accounts? A: Yes. KeywordAxe works with whichever account you're viewing, and navigation preserves your account context. Pro adds a Ctrl+K account switcher to jump between accounts without the native menu, plus saved negative lists you can reuse across accounts. Q: What do I get on Free vs Pro? A: Free includes all shortcuts, the command palette, unlimited bulk negative keywords, 1 saved list, performance badges, and budget pacing. Pro ($12/mo) adds unlimited saved negative lists and the instant Ctrl+K account switcher. Q: How is my data secured? A: All user-facing content uses safe DOM APIs (no innerHTML). CSV exports are protected against formula injection. Storage is capped to prevent unbounded growth. All inputs are validated before saving.