KeywordAxe — Keyboard Shortcuts for Google Ads

Keyboard shortcuts and a command palette for Google Ads — bulk-block search terms, jump between pages, alert on spend anomalies.

KeywordAxe adds keyboard shortcuts, a command palette, and performance monitoring tools directly into the Google Ads interface. Navigate faster, identify wasteful keywords, and spot campaign anomalies — all without leaving Google Ads. ═══════════════════════════════════════ FEATURES ═══════════════════════════════════════ ⌨️ KEYBOARD SHORTCUTS • Press Ctrl+K (Cmd+K on Mac) to open the command palette — navigate to any page instantly • Single-key shortcuts: C (campaigns), K (keywords), S (search terms), G (ad groups) • Action shortcuts: N (negative keywords), A (anomalies), B (budget pacing) • Press ? to see all available shortcuts • Works seamlessly within Google Ads' interface — respects input fields 🎯 NEGATIVE KEYWORD TRACKER • Identify keywords that waste your budget — track and organize terms to block • Three match types: Exact, Phrase, Broad • Smart filters: All Terms, Wasted Spend (cost > $5, zero conversions), Pattern-Based Suggestions • Copy formatted keyword lists to clipboard, then paste into Google Ads' native negative keyword tool • Real-time potential savings display • Export negative keyword lists as CSV (with formula-injection protection) • Daily limits: 10/day free, unlimited for Pro/Agency Note: KeywordAxe identifies keywords to block and lets you copy them. You then add them in Google Ads → Tools → Negative Keyword Lists. Direct Google Ads API integration for automated blocking is on our roadmap. 📊 PERFORMANCE MONITORING • Visual badges highlight campaigns with unusual metric changes • Compares current metrics against a rolling baseline (clicks, impressions, CTR, CPC, conversions) • Two severity levels: Warning (10% deviation) and Critical (20% deviation) • Click any badge for detailed metric breakdown • Summary bar shows total campaigns needing attention • Budget pacing bars with month-end spend projections ⚙️ RULES ENGINE • Create custom rules with AND/OR condition logic • Supported fields: clicks, impressions, cost, conversions, ctr, cpc, convRate, qualityScore, roas • Actions: alert, addNegative (tracked locally) • Rule validation ensures correct schema before saving • 3 rules free, up to 50 on Pro, unlimited on Agency Note: Rule actions like pause, enable, and adjustBid require Google Ads API integration (coming soon). Currently rules can trigger alerts and track negative keywords locally. 🎨 COMMAND PALETTE • VS Code-style search across all commands • Recently used commands appear first • Categorized by Navigation, Actions, Help • Keyboard navigation with arrow keys and Enter ═══════════════════════════════════════ WHAT KEYWORDAXE DOES WELL ═══════════════════════════════════════ KeywordAxe is designed for PPC professionals who want to navigate Google Ads faster and stay on top of campaign performance: • Keyboard-first workflow — stop clicking through menus, navigate with shortcuts • Identify wasteful spend — smart filters surface keywords with cost but no conversions • Spot anomalies early — visual badges flag campaigns that deviate from recent performance • Stay in Google Ads — no context switching to external tools ═══════════════════════════════════════ PRICING ═══════════════════════════════════════ FREE TIER (Always Free) • All keyboard shortcuts and command palette • Negative keyword tracker (10 identifications/day) • Performance monitoring with visual badges • Budget pacing visualization • Up to 3 custom rules PRO ($19/month) • Unlimited negative keyword tracking • Up to 50 custom rules • CSV export for negative keywords • Priority support • Early access to new features AGENCY ($49/month) • Everything in Pro • Unlimited custom rules • Multi-account dashboard (coming soon) • Team collaboration (coming soon) ═══════════════════════════════════════ HOW TO USE ═══════════════════════════════════════ 1. Install the extension 2. Click the puzzle-piece icon in Chrome toolbar → pin KeywordAxe 3. Navigate to https://ads.google.com 4. Press Ctrl+K to open the command palette 5. Press ? to see all keyboard shortcuts 6. Start optimizing! Advanced users: • Right-click the KeywordAxe icon → Options to configure rules and alerts • Press N on keywords / search-terms pages to open the negative keyword tracker • Press B on campaigns page to toggle budget pacing bars ═══════════════════════════════════════ PRIVACY & PERMISSIONS ═══════════════════════════════════════ KeywordAxe collects nothing by default. Two independent toggles in Settings → Privacy let you opt in to anonymous usage analytics and/or anonymous error reports — both off by default. Full disclosure: https://keywordaxe.com/privacy.html What KeywordAxe CAN do: • Read campaign names, keywords, and performance metrics visible in the Google Ads UI (kept on-device) • Store your custom rules and preferences locally • Show you keyboard shortcuts, visual alerts, and budget pacing • Right-click "Block this keyword" on selected text What KeywordAxe CANNOT do: • Access your Google account credentials • Export or share your campaign data with third parties • Modify campaign settings in Google Ads (no API access yet) • Access any websites other than Google Ads and ExtensionPay (for payments) Permissions explained: • activeTab — Read the current Google Ads page you're viewing • storage — Save your custom rules, settings, and blocked-keyword history • notifications — Show you performance alerts when anomalies are detected • alarms — Schedule periodic anomaly checks and log cleanup • contextMenus — Add "Block this keyword" to the right-click menu Your campaign data stays on your device. ═══════════════════════════════════════ SUPPORT ═══════════════════════════════════════ GitHub Issues: https://github.com/rktreddy/keywordaxe/issues Feedback Form: https://docs.google.com/forms/d/e/1FAIpQLSek7nSVAuA2nm-ybvXA_k6MCOQvwsHzz7XXN8kaRJ39NxfaSA/viewform Privacy Policy: https://keywordaxe.com/privacy.html ═══════════════════════════════════════ ROADMAP ═══════════════════════════════════════ v1.1 (Coming Soon) • Quality Score historical tracking • Keyboard shortcut customization • Additional rule actions (rules currently define conditions and trigger alerts; automated execution is on our roadmap) v1.2 (Future) • Multi-account switching dashboard • Shared rule libraries v2.0 (Future) • Historical analytics and trends • Team collaboration • Firefox extension port ═══════════════════════════════════════ FAQ ═══════════════════════════════════════ Q: Will KeywordAxe break Google Ads? A: No. KeywordAxe only reads the page and adds visual elements. It never modifies Google Ads' core functionality. Q: Does KeywordAxe automatically block keywords in Google Ads? A: Not yet. Currently, KeywordAxe identifies wasteful keywords and lets you copy them. You then add them as negative keywords using Google Ads' native tools. Automated blocking via Google Ads API is on our roadmap. Q: What keyboard shortcuts are available? A: Press ? on any Google Ads page to see the full list. Key shortcuts: C (campaigns), K (keywords), S (search terms), N (negative keywords), Ctrl+K (command palette). Q: Will you have access to my campaign data? A: No. All campaign data stays on your computer. Anonymous usage analytics and error reports are opt-in only and never include campaign names, search terms, account IDs, or spend figures. See the privacy policy for full detail. Q: Does it work on mobile? A: Not yet — Chrome extensions only work on desktop. Q: What if I find a bug or have a feature request? A: Open an issue at github.com/rktreddy/keywordaxe/issues or use our feedback form. We read every message. Q: Can I use this with multiple Google Ads accounts? A: Yes. Switch accounts normally in Google Ads and KeywordAxe works with whichever account you're viewing. Navigation commands preserve your account context. Q: Is there a free trial for Pro features? A: The free tier gives you all core features including shortcuts, command palette, performance badges, and budget pacing. Pro adds unlimited keyword tracking, more rules, and CSV export. Q: How is my data secured? A: All user-facing content uses safe DOM APIs (no innerHTML). CSV exports are protected against formula injection. Storage is capped to prevent unbounded growth. All inputs are validated before saving.