Head of Content

Instagram feed sorting, downloads, exports, and transcription for content professionals

Head of Content turns any Instagram profile into a ranked, searchable archive — right inside the page. 📊 SORT ANY PROFILE — FREE Pick a metric and the grid re-ranks in place: views, likes, comments or the outlier score that spots a post beating its own account. Sort the latest 25 posts or the last week, free — Pro opens the full archive and Posted date-range filters. 🗂 THE DRAWER — YOUR BENCHMARK LIBRARY Every sort is saved automatically to a local library — reels, photos and carousels alike: views, likes, comments, shares, reposts, plus likes/1K and comments/10K ratios per post. Give creators colored tags, filter by tag or by creator in one click, compare accounts side by side. Export to CSV, Excel or JSON — free. Pro selects rows and runs bulk jobs: media, thumbnails, comments and transcripts — with live progress. Enrich metadata and CSV import stay free. 📝 FROM REEL TO SCRIPT (PRO) One click turns a reel's audio into text — hooks, scripts, captions. 500 credits per month included with Pro (1 credit = 1 minute of audio), metered through your account — no API keys to manage. 🧠 ANALYSE — THE REELS, READ FOR YOU (ANALYSE PLAN) Select reels in the Drawer and Analyse reads the video itself — hook, structure, message — plus the stats and comments around it. Every reel becomes a fiche; a whole grid becomes a group report, readable and shareable on headofcontent.app. A fiche costs 10 credits for a reel up to 1 min, 20 up to 3 min, 30 up to 5 min; a group report costs 1 credit per fiche. Pro includes 500 credits a month; the Analyse plan has the same features with 5000. ▶️ A REAL PLAYER FOR REELS Precise seek, ±5-second steps and a mute button that behaves — plus Download and Transcribe controls built into the same bar. Photo and carousel posts get their own Download button too, and audio pages can be saved the same way. 🏷 TABS THAT NAME THEMSELVES Instagram titles every tab "Instagram". Head of Content retitles them after the profile or the reel's author — @mrbeast, @steven — so a row of research tabs stays readable. ✉️ MAGIC-LINK SIGN-IN No password anywhere. Enter your email in the extension popup — the emailed link connects the extension in one step. 💳 FREE, PRO & ANALYSE Free: sorts on the latest 25 posts or one week, every metric including outlier score, the full Drawer with creators, tags and filters, downloads & exports in every format, enrich and import. Pro: full-archive sorts, date filters, every bulk action in the Drawer (media, thumbnails, comments, transcripts) and 500 transcription minutes per month. $9.99/month billed yearly, or $15/month billed monthly. Analyse: everything in Pro, plus 200 reel fiches and 5 group analyses per month. $99/month, or $82.50/month billed yearly. 🔒 PRIVACY The Drawer — tags, filters and saved sorts — is stored locally in your browser (IndexedDB). When you're signed in, a copy of each sort and post thumbnails is kept on our servers to power your history and analyses. The extension never asks for your Instagram password and never posts on your behalf. NOT AFFILIATED WITH INSTAGRAM OR META.