GTM Naming Assistant

Enforce naming conventions in Google Tag Manager — auto-prefix tags, triggers & variables, append trigger names, and more.

GTM Naming Assistant helps Google Tag Manager professionals maintain consistent naming conventions across tags, triggers, and variables — automatically. 🏷️ AUTO-PREFIXES Automatically fills in your naming prefixes when creating new tags, triggers, or variables. Supports all major types: GA4 Event, Google Ads, Custom HTML, Data Layer Variable, and more. Prefixes are fully customizable in the extension settings. 🔄 SMART NAME UPDATES - Auto-append Trigger Name — when you assign a trigger to a tag, the trigger name is automatically added to the tag name - DLV Helper — fills the variable name from the Data Layer Variable Name field automatically - GA4 Event Name Grabber — converts the trigger name to snake_case and fills the Event Name field in GA4 Event tags - Tag Suffix — add a custom suffix (e.g. "- APR-2026") to GA4 and Google Ads tags automatically 📋 COPY BUTTON Hover over any tag, trigger, or variable in the list to reveal a copy button — instantly copy the name to clipboard. 🎨 TAG TYPE ICONS Optionally display recognizable icons next to tag types in the tags list for faster visual scanning. ⚙️ FULLY CUSTOMIZABLE All prefixes are editable in the popup. Each smart feature can be toggled on or off independently. Settings are synced across devices via Chrome Sync. --- Designed for GTM professionals who work with naming conventions daily. Works exclusively on tagmanager.google.com — no data is collected or sent anywhere.