Google Ads CO2e Footprint

Adds a column to the Google Ads UI showing the estimated CO2e footprint of campaigns.

Our mission is to help organizations get awareness about their digital carbon footprint. This extension provides a simple, powerful way to visualize the environmental impact of your Google Ads campaigns, empowering you to make data-driven decisions that are not only good for business but also better for the planet. By seamlessly integrating CO₂e (Carbon Dioxide Equivalent) estimates directly into your Google Ads dashboard, we turn complex environmental data into an actionable marketing metric. Key Features: ➤ Automatic CO₂e Calculation: See the estimated carbon footprint of your campaigns directly in your dashboard. The data appears under the Impressions column. When available, it is also used to calculate a "kg per conversion" metric under the Cost/Conversion column. ➤ Find Your Greenest Campaign: A helpful banner automatically analyzes your data and highlights the campaign with the lowest CO₂e footprint, allowing you to learn from your most efficient advertising efforts. ➤ Fully Customizable Factors: Take control of your data. You can easily edit the gCO₂e factors for every campaign type (Search, Display, Video, etc.) in the extension's popup to align with your own measurements or specific industry standards. ➤ Focused and Unobtrusive: The extension is designed to be lightweight and activates only on the Google Ads Campaigns page, ensuring it never interferes with other parts of your workflow. ➤ Transparent Calculations: Hover over any CO₂e figure to see a detailed tooltip explaining the exact calculation used. How to Use: ➤ Install the extension. ➤ Navigate to your Google Ads Campaigns page (the URL containing /aw/campaigns). ➤ The CO₂e data will appear automatically. It's that simple!