Refract SEO: AI SEO Assistant & Site Audit

Local by default. Audit any page as Googlebot and AI crawlers see it, rank fixes by traffic, and copy the framework-correct fix.

Local by default. Refract SEO audits the page you are on, connects your Search Console and other data when you choose to, and tells you what to fix first, why traffic moved, and what is worth doing this week. A default audit makes zero network requests: open DevTools → Network and check. FIX WHAT COSTS YOU CLICKS, FIRST • Audit any page in the side panel: indexability, canonicals, robots, titles, headings, links, images, structured data, Core Web Vitals (lab), and what AI crawlers can read. • Fixes are ranked by the traffic they affect, with impact, confidence and effort on each, and the code to copy in your framework (Next.js, WordPress, Shopify, plain HTML). • See the page as Googlebot, GPTBot, ClaudeBot, PerplexityBot and Bingbot see it: raw HTML vs rendered, and which crawler your robots.txt really blocks. • A guided fix walks you through Understand → Preview → Copy → Verify, and can hand off a ticket or apply the change through your CMS. WHY DID TRAFFIC DROP? • Connect Google Search Console and Refract syncs your history, watches for drops and investigates them on its own. • Fixed, tested playbooks (traffic drop, ranking drop, low CTR, cannibalisation, content decay, "why isn't this page ranking?") rank candidate causes by evidence and list what they could not check. They never guess. • A Today list brings together finished investigations, alerts, quick wins and what to skip. A FULL SEO WORKSPACE IN YOUR BROWSER • Opportunities: striking distance, low CTR, cannibalisation and decay, each with an estimated impact. • Site audit: crawl up to 25,000 pages, resumable, polite (it obeys robots.txt and Retry-After). Includes list mode, a rendered sample per template, e-commerce checks, duplicate clusters, orphans and internal link flow. • Index watch, Core Web Vitals (field and lab, CrUX history), rankings, monitoring of key pages, robots.txt and sitemaps, and hourly checks if you want them. • Logs: drop in a server access log, any size; it is parsed on your computer, with Googlebot and Bingbot verified against their published IP ranges. • Content: keyword research and clustering, briefs from the live results page, content gap, quality check, internal link suggestions, migration planning with redirect validation, competitor watch, and AI citation tracking (counts, never a score). • Links: backlink imports (Ahrefs, Semrush, Search Console), Bing inbound links, new and lost referring domains, backlink gap, broken-link building, a disavow file checked against Google's format, and an outreach pipeline. Refract drafts; you send. • Local SEO: business phone and address consistency across your pages and markup. • Reports: weekly or monthly, white-label, with an AI summary that stays a draft until you approve it. Export PDF, HTML, CSV, Excel or Sheets. • Agencies: client folders, several Google accounts, cross-client priorities, Jira / GitHub tickets / Shopify write-back with Verify. YOUR AI, YOUR KEYS — OR NONE AT ALL Everything above works without AI. When you want AI to word a summary, a brief or an email, you choose the model for each task: • Chrome's built-in model, or a model on your own computer (Ollama, LM Studio): nothing leaves your machine. • Your own key for Anthropic, OpenAI, Google Gemini, OpenRouter, Portkey or any OpenAI-compatible endpoint. • The price is shown before every call, monthly spend limits are enforced, and any answer that states a number not in your data is rejected. PRIVATE BY DESIGN • No Refract account, no analytics, no tracking, no ads. • Every connector is off until you turn it on, and each one lists exactly what it sends, where, and when. • Local-only mode switches every connector off at once; IT admins can enforce it by policy. • Your projects, history and keys are stored in this browser only. HONEST NUMBERS No 0–100 score. A check that could not run is never counted as a pass, unknown is never shown as zero, and every impact estimate says how confident it is and why. Search Console, Analytics and Sheets connections need Google Chrome. In Edge, Brave and Arc the audit and everything local still work. Help is built in and works offline.