GBP Inspector - Google Business Profile Audit Tool

Audit any Google Business Profile from Google Maps. Free scores, review health, competitor comparison & more. Built by InQik.

GBP Inspector analyzes any Google Business Profile directly inside Google Maps. Open a listing, click the icon, and get a complete profile health check in seconds. WHAT IT DOES Open any business on Google Maps. Click GBP Inspector. Instantly see what's working, what's missing, and what needs attention. PROFILE HEALTH SCORE Every listing gets a score out of 100 based on 20 signals including business name, categories, address, phone, website, hours, description, photos, reviews, posts, products, attributes, booking links, and more. The score helps identify exactly where a listing falls short. REVIEW ANALYSIS See total review count, average rating, star distribution, and owner response rate at a glance. Review keywords show you what customers mention most. The tool checks if review responses are visible and flags when they're missing. WHAT THE TOOL CHECKS - Business name and categories - Address, phone number, and website - Business hours detection - Business description - Photo count (when available) - Google Posts activity - Products and services listed - Business attributes and amenities - Booking and order links - Menu link - Review count thresholds (10+ and 50+) - Rating quality (4.0+ check) - Owner review response rate - Claim status detection DEEP DIVE INSIGHTS - Review keyword extraction from visible reviews - Photo intelligence (count and owner vs customer when detectable) - Popular Times visualization with peak hour analysis - Attributes grouped by category (Accessibility, Service options, Highlights) - People Also Search For with ratings and categories LOCATION TOOLS - Full address, coordinates, Plus Code - Place ID and CID extraction - Direct Maps link (one-click copy) - Direct Review link generation - NAP (Name, Address, Phone) copy COMPETITOR COMPARISON Search for any category on Google Maps and GBP Inspector shows a comparison grid. See average ratings, review counts, and which businesses have websites. Sorted by rating with rank indicators. EXPORT Download a branded PNG audit report with the profile score, checklist results, and all key data. Share it with clients or keep it for your records. BUILT FOR ACCURACY This tool reads publicly visible data from the Google Maps page. It does not use any APIs or collect any user data. Some fields (like attributes and review responses) may only appear after visiting specific tabs on the listing. The tool is transparent about what it can and cannot verify. WHO IS THIS FOR - Business owners checking their own Google profile - SEO professionals auditing client listings - Marketing agencies doing competitor research - Consultants who need quick profile snapshots - Anyone who wants to understand how a Google Business Profile looks PRIVACY - No data collection - No user tracking - No analytics - No ads - No login required - Everything runs locally in your browser - Open privacy policy at inqik.com/extension/privacy FEEDBACK Found a bug? Have a feature idea? We'd love to hear from you. Visit inqik.com/feedback or email hello@inqik.com Built by InQik (inqik.com) - Google Business Profile management for local businesses.