Overview
Switch GA4 reporting identity (Blended, Observed, Device-based) on any page and refresh.
GA4 Reporting Identity Switch lets you change your Google Analytics 4 reporting identity directly from the toolbar—no need to open Admin each time. What it does Choose Blended, Observed, or Device-based reporting identity. Sends the same request the GA4 interface uses, then refreshes the page so your reports update immediately. How to use Open a GA4 property in the Analytics web UI (e.g. analytics.google.com/analytics/web/#/...). Click the extension icon. Select Blended, Observed, or Device-based and click Save. The page reloads with the new identity applied. Requirements You must be signed in to Google and have the GA4 property open in the same tab. The extension only works on GA4 property URLs under analytics.google.com. Useful for analysts and marketers who frequently switch between reporting identities while exploring GA4 data. Changelog: V1.0.1 Added a warning if the change request fails, typically if the user has no permission to change the property's reporting identity.
Details
- Version1.0.1
- UpdatedMarch 22, 2026
- Offered bydavid.bethlen
- Size36.3KiB
- LanguagesEnglish
- Developer
Email
bethlen.david@outlook.com - Non-traderThis developer has not identified itself as a trader. For consumers in the European Union, please note that consumer rights do not apply to contracts between you and this developer.
Privacy
This developer declares that your data is
- Not being sold to third parties, outside of the approved use cases
- Not being used or transferred for purposes that are unrelated to the item's core functionality
- Not being used or transferred to determine creditworthiness or for lending purposes
