GA4 Internal Traffic Filter - TrackFunnels
Overview
Modifies GA4 requests on specified domains by adding tt query parameter.
As the workforce becomes increasingly remote and dynamic IP addresses become more common, internal traffic from employees often compromises data analysis in Google Analytics 4 (GA4). Traditional IP filtering methods are proving inadequate. To address this, we propose a solution that appends "tt=internal" to GA4 calls. This enables organizations to send the event parameter for internal traffic identification making it a more robust method to filter internal traffic without relying on IP addresses.
Details
- Version2.0
- UpdatedApril 22, 2025
- Size1.04MiB
- LanguagesEnglish (United Kingdom)
- DeveloperShadab MalikWebsite
Hasenheide 76 Berlin 10967 DEEmail
malik@trackfunnels.comPhone
+49 1514 3684396 - TraderThis developer has identified itself as a trader per the definition from the European Union and committed to only offer products or services that comply with EU laws.
Privacy
GA4 Internal Traffic Filter - TrackFunnels has disclosed the following information regarding the collection and usage of your data. More detailed information can be found in the developer's privacy policy.
GA4 Internal Traffic Filter - TrackFunnels handles the following:
This developer declares that your data is
- Not being sold to third parties, outside of the approved use cases
- Not being used or transferred for purposes that are unrelated to the item's core functionality
- Not being used or transferred to determine creditworthiness or for lending purposes
