GA4 Internal Traffic Filter

Modifies URLs on specified domains by adding traffic_type query parameter.

As the workforce becomes increasingly remote and dynamic IP addresses become more common, internal traffic from employees often compromises data analysis in Google Analytics 4 (GA4). Traditional IP filtering methods are proving inadequate. To address this, we propose a solution that uses URL parameters to identify and exclude internal traffic. By appending "?traffic_type=internal" (or a similar parameter) to URLs, organizations can effectively manage processing of internal traffic within GA4.