TrueTracked: Ad Tracking & Attribution

First-party sales, revenue and ROAS from TrueTracked, right inside your ad managers.

Stop relying on the numbers your ad platforms report about themselves. TrueTracked shows your real first-party sales, revenue, ROAS and profit right inside your ad managers, next to every campaign, ad set and ad, so you can decide what to scale or cut on true data. No more switching tabs. Every ad platform counts conversions with its own rules, and several of them often claim the same sale. TrueTracked's first-party ad tracking and attribution matches each order to the ads that brought the customer, across devices and visits, and counts it once. You see that number where you make your decisions. WHAT YOU SEE • Purchases, revenue, ROAS, CPA, profit and net profit for every row, plus a totals row • New and returning customers: purchases, revenue, ROAS and CPA for each • Leads and emails captured, with cost per lead • The funnel: sessions, page views, product views, add to carts and checkouts, with the cost of each step • Click any number to see the orders or contacts behind it, then open a customer's full journey • Choose the attribution model (TrueTracked, First Click, Last Click, Last Paid Click, Linear and more) and the attribution window • Show, hide and reorder the columns you want, in light or dark WHERE IT WORKS • Meta Ads Manager: campaigns, ad sets and ads • Google Ads: campaigns and ad groups • TikTok Ads Manager: campaigns, ad groups and ads • Snapchat Ads Manager: campaigns, ad sets and ads HOW IT WORKS 1. Install the extension and click Connect 2. Confirm once in your TrueTracked account 3. Open your ad manager as usual. TrueTracked finds the ad account and adds your numbers to the table SAFE FOR YOUR AD ACCOUNTS The extension only reads which ad account, rows and dates are on the page. It never changes your campaigns, budgets or settings, and does not use any ad platform's API. WHAT YOU NEED A TrueTracked account with your store and ad accounts connected. Start at https://truetracked.com Questions: contact@truetracked.com