Wield

Wield your purchasing power. Score brands against your values while you shop.

Wield turns everyday shopping into a values-driven choice. As you browse product pages on any retail site, Wield reads what you're looking at and instantly scores the brand against the things you care about — sustainability, labor practices, transparency, and more — using real brand evidence, not greenwashing claims. When a brand falls short, Wield surfaces more ethical, sustainable alternatives for the same kind of product, so you can shop your values without breaking your flow. WHAT WIELD DOES • Scores brands in real time as you shop, based on the values you choose • Surfaces better alternatives for the product you're viewing — matched by type, not just category • Backs every score with real evidence, so you know why a brand rates the way it does • Cuts through greenwashing with transparent, source-based ratings HOW IT WORKS 1. Install Wield and pick the values that matter to you. 2. Shop normally on your favorite retail sites. 3. Wield quietly analyzes the page and shows you the brand's score and cleaner alternatives. YOUR PRIVACY Wield only reads the content of the product pages you actively browse, in order to identify the brand and product. It does not sell your data. See our privacy policy for full details. Wield your purchasing power. Every purchase is a vote — make it count.