DemythSkin: Skincare Scores & Dupes

See how a skincare formula scores for efficacy and safety, plus a cheaper option, while you shop Sephora, Ulta and Amazon.

Is that $185 serum worth it? DemythSkin reads the ingredient list so you don't have to. Open any skincare product on Sephora, Ulta or Amazon and a small badge shows two scores out of 5: Does it work? An efficacy score based on the active ingredients and where they sit in the formula. Is it safe? A safety score based on known irritants and sensitisers. Click the badge for the full card: A one-line verdict and whether the price is fair for the formula. One cheaper option: a formula dupe with its ingredient match, or a product for the same concern that scores at least as high for less. Links to the full ingredient-by-ingredient analysis on DemythSkin. Not scored yet? One click opens the free DemythSkin scanner with the product filled in. What it does not do: No affiliate links. No brand pays for a score. No account, no tracking, no ads. It only runs on Sephora, Ulta and Amazon product pages, and you can switch each store off. Scores rate the ingredient list, not personal results. They are not medical advice.