Dealer Site Audit — by Shawn Ryder Digital

One-click SEO, local, and lead-capture audit for any dealership website. Instant grade, instant talking points.

Dealer Site Audit checks any car dealership website in one click and tells you exactly where it's losing customers and leads. Built for automotive digital marketing — dealership owners, GMs, marketing managers, and agencies who need a fast, honest read on a website's performance before making decisions. WHAT IT CHECKS (23 checks, 4 categories) SEO Basics — title tag, meta description, page headings, canonical URL, dealer schema markup, vehicle/offer schema, social share tags, image alt text Local & Trust — click-to-call phone link, Google Maps/Business Profile link, visible address, business hours, reviews and testimonials Lead Capture — lead forms, inventory navigation, financing calls-to-action, trade-in tools, test drive booking Technical — HTTPS, mobile-friendliness, search engine indexing, image loading, page weight HOW IT WORKS Click the icon on any dealership site. A results panel appears with a live score gauge, a letter grade, and a full breakdown by category — plus plain-English explanations of what's wrong and why it matters. No setup, no login, no data leaves your browser. BUILT-IN REPORTING - Download a clean, one-page PDF report with your branding, ready to send to a client or prospect - Copy a plain-text summary for emails or notes - Includes a screenshot of the page at the time of the audit - Automatically logs every audit's results to your own webhook so you can build a running record of every site you've checked WHO IT'S FOR - Dealership marketing managers auditing their own site - Agencies and consultants prospecting new dealership clients - GMs and owners who want a plain-English second opinion on their website Runs entirely in your browser. No account required, no tracking, no ads.