Cruelty-Free Compass

Warns you about brands that test on animals while shopping on Amazon

Shop with a clear conscience on Amazon and Sephora. Cruelty-Free Compass is your automated ethical shopping assistant that reveals the truth behind the brands you buy. While a product might claim to be "Cruelty-Free," the parent company often isn't. We dig deep into ownership data, ingredient lists, and PETA/Leaping Bunny certifications to give you a clear Red (Avoid) or Green (Safe) signal instantly. 🌿 KEY FEATURES: • Parent Company Scanner: Instantly detects if a brand is owned by a corporation that tests on animals (e.g., detecting L'Oreal ownership of "cruelty-free" brands). • Ingredient Inspector: Automatically highlights non-vegan ingredients like Carmine, Lanolin, and Collagen in beauty products. • Greenwashing Detector: Flags tricky marketing terms like "Vegetable Tanned Leather" (which is still animal skin) or "Organic Wool." • Instant Alternatives: Found a product that tests on animals? We automatically recommend a highly-rated, vegan, and cruelty-free alternative. • Supported Sites: Works seamlessly on Amazon.com, Amazon.co.uk, Amazon.ca, and Sephora. 🔍 HOW IT WORKS: 1. Browse Amazon or Sephora as usual. 2. A small banner will appear above the product title. 3. GREEN = Safe to buy (Vegan & Cruelty-Free). 4. RED = Warning (Animal testing detected or non-vegan ingredients). 5. Click "Find Alternative" to get an instant vegan recommendation. 🔒 PRIVACY & DATA USAGE: We take your privacy seriously. Cruelty-Free Compass does NOT track your browsing history or collect personal data. • We only scan the product page you are currently viewing to check the brand and ingredients. • Search queries (product titles) are processed anonymously to find alternatives. • We do not sell your data to third parties. DISCLOSURE: Cruelty-Free Compass is reader-supported. When you buy through links on our extension, we may earn an affiliate commission at no extra cost to you. This helps us maintain our database and keep the extension free forever.