Shop X-Ray: Ecommerce Store Analyzer, Tech Stack & AI SEO Check

Analyze any online store: platform, apps, tracking pixels, payments, catalog, SEO and AI readiness. Score and compare with yours.

Shop X-Ray shows you what powers an online store in one click. Open a shop, click the icon and get a clear report in the side panel. Then compare it with your own store. Built for store owners, ecommerce founders, marketers and agencies who want to understand their competition quickly. WHAT YOU SEE FOR EVERY STORE • The shop system and theme the store runs on, including headless and custom builds • Installed apps and plugins, grouped by purpose: reviews, email, chat, search, upsell, loyalty and consent • Analytics, tag managers and advertising pixels, with their tracking IDs • Links to the store's currently running ads in public ad libraries • Payment methods, free shipping threshold, shipping cost and delivery time • Catalog size, price range, top brands, top categories and new products • Company details from the imprint, with a link to the company register • SEO basics: title, meta description, headings, canonical and structured data • Visibility: global popularity rank, link authority and real-user data, free of charge • Optional: organic traffic and keywords with your own Ahrefs API key • Mobile page speed AI READINESS CHECK Can AI assistants read and recommend the store? Shop X-Ray checks llms.txt, which AI crawlers robots.txt allows, whether content is readable without JavaScript, and the product schema on a real product page: price, availability, product identifiers, brand, reviews, shipping and returns. SCORE AND COMPARISON Every store gets a score from 0 to 100 across trust, payments, marketing, SEO, AI readiness, visibility, speed and offer. Save your own store once, then compare any competitor side by side: score by area, what they have that you don't, key numbers, and an optional AI summary with three concrete next steps. PRIVATE BY DESIGN • No account, no sign-up • Results and API keys stay in your browser • Access is requested per store, only when you analyze it • Requests to analyzed stores are sent without your cookies • No tracking, no data sale HOW TO USE 1. Pin Shop X-Ray and open an online store 2. Click the icon and choose "Analyze this shop" 3. Save your own store under "My shop" 4. Open a competitor and switch to "Compare" Shop X-Ray only sees what is publicly visible. Some payment methods appear only at checkout. The interface is currently in German.