Social Checkup

A quick health check for any public Instagram profile: engagement vs. similar accounts, rate estimates and bot risk.

Social Checkup: instant Instagram analytics on any public profile. Know if an Instagram creator is worth it before you pay. Social Checkup adds a clean insights card to public Instagram profiles, so you can check engagement, spot fake followers and estimate fair sponsorship rates without spreadsheets, screenshots or guesswork. Built for brands, marketers, agencies and small businesses who work with influencers, and for creators who want to see their own account the way brands see it. ━━━━━━━━━━━━━━━━━━━━ WHAT YOU GET ON EVERY PROFILE • Creator grade and score A grade from A+ to F and a score out of 100 that blends engagement, audience authenticity, posting activity, Reel reach and consistency. One number tells you whether an account is worth a closer look. • Engagement rate vs. similar accounts A 2% engagement rate means something very different for a nano creator and a celebrity. Social Checkup compares each account with the typical engagement for its follower tier (nano, micro, mid-tier, macro, mega and celebrity) and shows where it ranks. • Average likes and comments Calculated from recent posts, with pinned posts left out so a single old viral post can't inflate the numbers. Accounts that hide likes are handled too. • Like-to-comment ratio and follow ratio Two quick signals of a healthy, real audience, explained in plain English. • Sponsorship rate estimates Estimated fees for a story, an in-feed post and a Reel, based on audience size and adjusted for engagement quality, Reel performance and risk. Switch between USD, EUR and GBP. Use them as a starting point for fair negotiations, whether you're buying or selling. • Bot-risk score A 0 to 100 score that flags signs of bought followers or inflated engagement, such as engagement far below similar accounts or unusual comment patterns, and lists the reasons behind it. No black box. • Posting cadence Posts per week and days since the last post, so you know your content will land in an active feed. • Plain-English explanations Hover any number for a short explanation of what it means and why it matters commercially. No analytics degree required. ━━━━━━━━━━━━━━━━━━━━ HOW IT WORKS 1. Add Social Checkup to Chrome. 2. Open any public Instagram profile on instagram.com. 3. A small Social Checkup pill appears in the corner. Click it to analyse the profile. 4. Read the card, or open the full report on the Social Checkup website. The card stays out of your way: it starts minimised, only loads data when you click it, and you can drag it anywhere on the screen. It remembers where you put it. ━━━━━━━━━━━━━━━━━━━━ WHO IT'S FOR • Brands and marketers: vet creators before you sign a contract, not after the campaign. • Agencies: shortlist influencers faster and back up your recommendations with data. • Small businesses: find local creators with real, engaged audiences and a fair price. • Creators: check your own account, see how you compare with others your size, and walk into brand negotiations knowing your numbers. ━━━━━━━━━━━━━━━━━━━━ FREE AND PRO Free: 2 profile reports a day with average likes, average comments, the like-to-comment ratio and follow-ratio health. No card needed. Pro (€19.99 a month, cancel any time): up to 300 reports a day with the creator grade, engagement benchmarks, sponsorship rate estimates, bot-risk score, posting cadence and on-demand data refresh, plus full reports on the website with post-by-post performance, best content formats and posting times, brand partnerships, niche signals and contact details. Just need one profile? Get a single full report on socialcheckup.app for €10, with no subscription. ━━━━━━━━━━━━━━━━━━━━ PRIVACY FIRST • No Instagram login needed. Social Checkup never asks for your Instagram password and never follows, likes, comments or messages on your behalf. • Public data only. Insights are built from information that is already public on a profile. • Nothing happens until you click. The extension only contacts Social Checkup's servers when you open the card on a profile. • Minimal permissions. The extension runs only on instagram.com and stores your settings in your browser. It does not read your browsing history or other websites. Read our privacy policy at socialcheckup.app/privacy-policy ━━━━━━━━━━━━━━━━━━━━ GOOD TO KNOW • Works on public Instagram profiles in Chrome on desktop. Private accounts don't share their posts, so only basic details can be shown. • Grades, benchmarks, rate estimates and bot-risk scores are estimates to support your judgement, not guarantees. • Questions or feedback? Email support@socialcheckup.app Social Checkup is an independent product and is not affiliated with, endorsed or sponsored by Instagram or Meta. Instagram is a trademark of Meta Platforms, Inc.