Analytics Auditor

Professional QA & Debugging tool for digital analytics. Real-time validation, smart alerts and multi-tab support.

Analytics Auditor is a Chrome DevTools companion for developer QA and debugging of digital analytics implementations in real time. It helps inspect analytics requests, validate parameters, and review DataLayer state from a single interface. Key features Unified traffic view Automatically groups hits by tool and shows live counters, plus a traffic-light status badge (red/orange/green) to quickly identify implementation issues. DataLayer and Tag Manager inspection Captures the initial DataLayer snapshot as JSON, provides a syntax-highlighted viewer, and tracks event history. You can configure expected events and get warnings when they are missing. Filtering and focus tools Filter logs by account IDs, selected tools, or free-text search to isolate relevant data faster. Detailed payload analysis Open any hit to view merged URL parameters and payload. Data is organized by category (Identification, Navigation, Content, Privacy, etc.) and supports complex payloads and ecommerce arrays. Export options Export sessions to CSV and specific snapshots/groups to JSON for documentation, QA reports, or tickets. Per-tab isolation and session control Sessions are isolated per tab. Use Preserve log to keep history across navigations. Developer-friendly UI Includes dark mode, adjustable font size, and a compact layout integrated with DevTools. Privacy and security Auditor works locally in the browser and inspects only the pages the developer is debugging. It does not inject remote code, does not send collected data to third-party servers, and does not modify page business logic.