AI Citation Tracker

Find out if your business is getting cited in AI search results and see exactly who is beating you.

AI Citation Tracker: See Who AI Search Is Recommending in Your Category Most businesses spend years building their online presence around traditional search rankings. They track their position on Google, they monitor their organic traffic, and they optimize their content to climb higher on the results page. But something has changed, and it has changed fast. The people searching for businesses like yours are no longer scrolling through ten blue links. They are typing their questions into ChatGPT and reading the response. They are asking Perplexity to compare their options and trusting the answer it gives them. They are reading Google AI Overviews that summarize the landscape before they ever see a single website. They are using Bing Copilot embedded directly inside the tools they already use for work. In all of those moments, AI systems are deciding which companies to mention and which to ignore. One business gets cited. Another does not. The person searching takes that citation as a signal of credibility, authority, and relevance. They move forward with the brands that showed up in the response and skip the ones that did not. This is happening right now, at scale, across every industry. And most companies have absolutely no idea whether they are showing up or being left out. AI Citation Tracker is a free Chrome extension that answers that question in real time. You install it, you enter your brand name and your competitors, and then you go search. Every time an AI platform mentions your brand, it highlights green. Every time it mentions a competitor, it highlights red. A live score in the corner of your screen counts every citation across your entire session. You always know exactly where you stand. No accounts. No API keys. No data collection. No setup beyond typing a few names. It takes less than sixty seconds from install to your first live result. What the Extension Actually Does When you visit ChatGPT, Perplexity, Google, or Bing with the extension active, it runs silently in the background and watches for the AI responses to load. The moment a response appears on the page, the extension scans the text for any mention of your brand name or the competitor names you entered. Mentions of your brand get highlighted in green directly inside the AI response, right on the page, exactly where the text appears. You can see at a glance whether an AI recommended you, mentioned you in passing, listed you among options, or left you out entirely. Mentions of any competitor get highlighted in red. Same behavior, same placement, same instant visibility. You see your competitors being recommended in the same moment you would see yourself being recommended, and the contrast is immediate and unmistakable. In the bottom-right corner of the page, a small floating badge keeps a running count. It shows you how many times your brand has been cited versus how many times competitors have been cited across everything you have searched in that session. This score resets when you close the browser, so each session gives you a fresh read on what the AI is saying in response to the specific questions you are asking. The popup panel, which you access by clicking the extension icon in your toolbar, shows you the full scorecard with breakdowns by brand and a plain-language verdict about how your session is going. If you are winning on citations, the panel tells you. If you are getting outpaced, it tells you that too, along with a note about what that means for your visibility. Why AI Citations Matter More Than You Think There is a useful way to think about what is happening in AI search right now. When someone types a query into ChatGPT or Perplexity, the AI does not show them a list of links and let them decide. It synthesizes everything it knows and tells them what it thinks. It recommends. It opines. It names names. In traditional search, your job was to rank well enough that people would click your link. The searcher still made the decision. In AI search, the AI often makes the decision for them. It says "consider Company A, Company B, and Company C" and the person follows that guidance. The companies that do not get named are effectively invisible to that buyer in that moment. This changes what good marketing looks like. It is no longer just about having content that ranks. It is about having content, credibility, and a digital footprint that AI systems recognize, trust, and cite when they are generating responses. Companies that understand this early are building substantial advantages. Companies that ignore it are watching their competitors get recommended while they get nothing. AI Citation Tracker exists to make this visible. You cannot fix a problem you cannot see. Once you can see exactly which searches are producing citations for you and which are producing citations for everyone else, you can start to understand the gap and think about how to close it. The Four Platforms This Extension Covers The extension works across the four AI platforms that matter most for B2B visibility right now. ChatGPT is the largest and most used AI assistant in the world. It has hundreds of millions of active users across consumer and business contexts. When someone wants a vendor recommendation, a service comparison, a list of options in a given category, or a shortlist of companies worth contacting, an enormous number of those searches start with ChatGPT. Being cited by ChatGPT is increasingly the equivalent of showing up in the top three organic results a few years ago. Perplexity AI is growing rapidly and has become a preferred research tool among B2B decision makers, analysts, and professionals who want cited, substantiated answers. Its audience tends to be more deliberate and research-focused than the average ChatGPT user. Perplexity responses frequently include specific company names, product comparisons, and vendor recommendations. Getting cited there often means being cited to an audience that is actively evaluating options. Google AI Overviews have changed the search experience at massive scale. These AI-generated summaries now appear at the top of results for an enormous range of queries before any traditional organic listings appear. A business that is mentioned prominently in Google AI Overviews benefits from a form of visibility that sits above the organic results they used to fight for. A business that is absent from those overviews finds their organic rankings matter less because the AI summary is what the searcher actually reads. Bing Copilot is often underestimated but reaches a large and commercially relevant audience. It is built into Microsoft Edge, embedded in Windows, and accessible through Microsoft 365 tools that are used by hundreds of millions of business users every day. Many B2B professionals encounter Bing Copilot while working inside the Microsoft ecosystem without ever intentionally seeking out an AI tool. Citations in Bing Copilot responses reach that audience in low-friction, high-engagement moments. How It Works Under the Hood The extension uses a content script that runs on the pages of the four supported platforms. When AI-generated text appears in the page, the script identifies the text nodes in that content and scans them for any of the names you have configured. It wraps matches in a lightweight highlight element, green for your brand and red for competitors, without modifying any other part of the page or interfering with normal functionality. A small badge element gets injected into the bottom-right corner of the page to show the running score. This badge updates in real time as each new AI response loads. If you search multiple times in the same session, the badge keeps accumulating counts across all of them. The popup panel is built entirely in local HTML and JavaScript. It reads your saved settings and the accumulated session counts from Chrome's local storage and displays them in the panel. When you update your settings in the popup, those changes are saved to Chrome's sync storage, which means if you are signed into Chrome on multiple devices, your brand name and competitor list will be available on all of them. The extension makes no external network requests. Nothing you type into the settings is sent anywhere. No tracking scripts are loaded. No analytics calls are made. The entire operation happens inside your browser, processed entirely on your own device. Privacy and Data Handling This extension collects no user data of any kind. The brand names and competitor names you enter are stored in Chrome's sync storage, which is managed by Google as part of the Chrome browser and operates under Google's privacy policies. Those values never leave your device through the extension itself. The extension contains no analytics scripts, no event tracking, no error reporting that sends data off-device, and no advertising or monetization code. It does not access any data from the pages you visit beyond scanning the visible text of AI responses for the names you have configured. It does not read your search queries, your account information, or any other content on the platforms it supports. The extension was built by Foxtown Marketing as a free tool for B2B companies and marketing teams who want visibility into how AI systems are representing their brand. There is no upsell, no data resale, and no hidden cost. It is free because the goal is to show people what is happening with AI citations, not to monetize their behavior. Who This Is For This extension is useful for anyone who wants to understand how AI platforms are portraying their brand and their competitive category. If you are a founder or CEO of a B2B company, this extension shows you something your competitors probably are not tracking yet. Spending thirty minutes searching across your key categories with this extension active will tell you more about your AI visibility than most analytics tools will tell you about your traditional search visibility. If you are a marketing director or CMO, this is an intelligence tool. It gives you a ground-level view of how AI systems characterize your space, who they recommend, what language they use to describe each player, and where your brand sits in the competitive narrative those systems are constructing. If you are a content strategist or SEO professional, this extension helps you understand which topics and query types are producing citations and which are not. That information is directly applicable to content strategy decisions. The gap between searches that produce citations and searches that do not is often a content and authority gap that can be addressed. If you are running marketing for a professional services firm, a B2B SaaS company, a consulting practice, a law firm, or any business where expertise and credibility drive purchase decisions, AI citation visibility is likely to be a major factor in how your market perceives your authority over the next few years. Getting Started Installing the extension takes about ten seconds. Click Add to Chrome, confirm the permissions when the browser asks, and the extension icon will appear in your toolbar. Click the icon to open the settings panel. Type your company or brand name in the field labeled Your Brand or Company Name. Then type the names of your main competitors in the competitor fields. You can add up to three competitors. Hit Save and you are ready. Open ChatGPT, Perplexity, Google, or Bing and start searching for your industry, your service category, the problems your customers bring to you, or the questions they ask when they are evaluating options. Watch what the AI says. Watch whose names appear in the responses. The highlights will appear automatically and the badge in the corner will keep score. If you see a lot of green, your brand has meaningful visibility in those query types. If you see a lot of red with no green, you have a visibility gap that is worth understanding and addressing. If you see very little of either color, you are likely searching in a space where AI systems are not yet making specific vendor recommendations, which tells you something too. After the Data: What to Do with What You Find The extension is designed to show you what is happening, not to explain why or tell you what to do about it. But the data it surfaces points pretty clearly toward a set of questions worth asking. When a competitor is getting cited and you are not, it usually comes down to one of a few things. They have more content on the topics that trigger those recommendations. They have more authoritative inbound links pointing to that content. Their brand is more widely mentioned across the web in contexts that AI training data includes. Or their content is structured in a way that makes it easier for AI systems to extract and cite. Most of those are fixable with the right content strategy. AI citation visibility is not random and it is not purely a function of brand size. Smaller companies outperform larger ones in AI citations regularly when they have denser, more specific, more useful content on the exact topics that buyers are asking about. Foxtown Marketing helps B2B companies build the content depth and authority structure that produces AI citations. If you use this extension and find that your brand is being consistently overlooked in AI responses across your key categories, that is a strategy and content problem that can be diagnosed and addressed. The extension gives you the data. What you do with it is up to you. About Foxtown Marketing Foxtown Marketing is a fractional CMO firm based in Vero Beach, Florida. We work with B2B companies doing between two million and twenty million dollars in annual revenue who need senior marketing leadership without the cost of a full-time CMO. Our work includes marketing strategy, demand generation, content and SEO, paid media management, marketing technology implementation, and AI visibility strategy. We built the AI Citation Tracker extension because we kept having the same conversation with clients and prospects: they knew AI search was changing their market but they had no practical way to see it happening in real time. This tool closes that gap. If you find the extension useful and want to understand more about how to improve your AI visibility, you can reach us at foxtownmarketing.com. We offer marketing audits, fractional CMO engagements starting at $5,000 per month, and project-based strategy work for companies at different stages of marketing maturity. Permissions The extension requests access to the following: Access to chatgpt.com, chat.openai.com, perplexity.ai, google.com, and bing.com: This permission allows the extension to run its content script on those pages and scan AI-generated responses for your brand and competitor names. The extension does not read your account information, your search history, or any other content beyond the visible text of AI responses. Storage: This permission allows the extension to save your brand name, competitor names, and session scores in Chrome's local and sync storage. Nothing stored here is transmitted to any external server by the extension. Support If you encounter any issues, have questions about how the extension works, or want to suggest improvements, you can reach the Foxtown Marketing team through the contact form at https://foxtownmarketing.com. We read everything and respond to everything. AI Citation Tracker is free and published by Foxtown Marketing. No account required. No data collected. No strings attached.