Ad Observer
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Overview

A browser extension to share data about your social feed with researchers and journalists to increase transparency.

Ad Observer is a crowdsourcing tool that will gather ads from a user's Facebook news feed—to enable investigative journalism and research. The project has new home and a new name. It is run by the Online Political Ads Transparency Project at New York University. This project used to be called the Political Ad Collector. Stewardship of the project was previously maintained by Quartz, The Globe and Mail and by ProPublica. When users log into Facebook, the tool will collect the ads displayed on the user's news feed and guess which ones are political. The tool does not collect any personally identifiable information. We will not know which ads are shown to which user. The political ads that are collected will be contributed to a database. We use the ads for research and journalistic purposes: covering Facebook, political messaging and digital advertising tactics.

4.3 out of 528 ratings

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VenatorJul 11, 2020

Alright.

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M RSep 17, 2019

An important tool for accountability - working for me with no disruptions to using facebook.

1 person found this review to be helpful
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NicholasOct 30, 2018

Facebook is ruining democracy for profit and this app helps to document it.

4 out of 4 found this helpful

Details

  • Version
    2.2.13 (ea4c344)
  • Updated
    November 8, 2022
  • Offered by
    The Facebook Political Ad Collector team
  • Size
    520KiB
  • Languages
    3 languages
  • Developer
    Email
    developers@adobserver.org
  • Non-trader
    This developer has not identified itself as a trader. For consumers in the European Union, please note that consumer rights do not apply to contracts between you and this developer.

Privacy

Ad Observer has disclosed the following information regarding the collection and usage of your data. More detailed information can be found in the developer's privacy policy.

Ad Observer handles the following:

Website content

This developer declares that your data is

  • Not being sold to third parties, outside of the approved use cases
  • Not being used or transferred for purposes that are unrelated to the item's core functionality
  • Not being used or transferred to determine creditworthiness or for lending purposes

Support

For help with questions, suggestions, or problems, visit the developer's support site

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