Ad Breakeven

Break-even ROAS, max CPA, and max CPC from your margin. Popup calculator for Google Ads and Meta.

Ad Breakeven is a popup calculator for paid-media floors. Enter average order value and gross margin. Optionally add per-order costs and conversion rate. Instantly see: • Break-even ROAS — the revenue multiple where ads stop losing money after product costs • Max CPA — the highest cost per acquisition you can afford • Max CPC — the highest cost per click at your conversion rate Use it while you plan bids in Google Ads or Meta. Numbers stay on your device (Chrome local storage). No account, no tracking, no ads. Same formulas as adbreakeven.com. Open the full calculators from the popup when you need lead-gen mode, share links, or worked examples. How to use Click the Ad Breakeven icon. Enter AOV and gross margin (%). Add conversion rate if you need a max CPC. Copy the floors into your campaign settings. Permissions storage — remembers AOV, margin, and related inputs on this device. Nothing is sent to a server.